Viewing depth
Browsing (Viewing) depth – the number of pages viewed by one site visitor in one session
Bounce rate
The Bounce Rate metric in web analytics measures the percentage of website visitors who leave the site without taking a desired action. It’s calculated as the number of single-page sessions (where the user only views one page) divided by the total number of sessions.
UTM tags
UTM tags (Urchin Tracking Module tags) are snippets of code that you can add to the end of a URL to track the performance of marketing campaigns and specific links. They consist of parameters that provide information about where website traffic originates and how users find your content.
Unique visitors
A unique visitor is a person who visited a website (at a specific URL) during a specific period of time
19 Instagram Secrets for Business After 2021
This is the first spring publication about the nuances of Instagram promotion that help you achieve your social media account goals. We’ll explore the subtleties that will help you retain customers and expand your audience reach
GA4 – installation and configuration (2021)
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
VAT and Advertising on Facebook and Instagram in the EU
While there are no direct ways to completely avoid paying VAT on Meta ads in Poland if you’re a business, there are some scenarios and mechanisms that might reduce or delay your VAT payment:
VAT and Advertising on Facebook and Instagram in the EU Read More »
How to Conduct a YouTube Webinar
A Youtube webinar is a tool for interacting with your audience. You can teach something and answer customer questions live.
UTM Tags Role in End-to-End Analytics
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
