{"id":25974,"date":"2020-03-04T15:22:16","date_gmt":"2020-03-04T12:22:16","guid":{"rendered":"https:\/\/antosh.by\/?p=25974"},"modified":"2020-04-18T19:18:05","modified_gmt":"2020-04-18T16:18:05","slug":"branding-5-principles","status":"publish","type":"post","link":"https:\/\/immediatech.net\/personal\/branding-5-principles\/","title":{"rendered":"5 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25974\" class=\"elementor elementor-25974\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c59dbff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c59dbff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b99afdb\" data-id=\"3b99afdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-346cc03 elementor-widget elementor-widget-heading\" data-id=\"346cc03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \/ \u043f\u0440\u043e\u0435\u043a\u0442\u0430\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9e073 elementor-widget elementor-widget-text-editor\" data-id=\"eb9e073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\ud83d\udc49 \u041b\u0443\u0447\u0448\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043d\u0435 \u0442\u0440\u0430\u0442\u044f\u0442 \u043c\u043d\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0438\u043c\u0438\u0434\u0436\u0430.<\/p><\/blockquote><p>\u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u043e\u043d\u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0432 \u0441\u0432\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442,\u00a0\u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442.\u00a0\u0418\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0435\u0434\u0438\u043d\u0438\u0446\u044b \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u0432 \u043d\u0438\u0448\u0435, \u0430 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u2013 \u0434\u043e\u0433\u043e\u043d\u044f\u044e\u0449\u0438\u043c\u0438.\u2800<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19e2ba elementor-widget elementor-widget-text-editor\" data-id=\"c19e2ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0435 \u0423\u0422\u041f \u0438 \u0437\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u0435\u0433\u043e<\/h3><div>Think different \u043e\u0442 Apple \u2013 \u0432\u0435\u0447\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440. \u0421\u0442\u0438\u0432 \u0414\u0436\u043e\u0431\u0441 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0437\u0434\u0430\u043b \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043e\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0435\u043c Apple \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u0441\u0432\u044f\u0437\u0430\u043b \u044d\u0442\u043e \u0441 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0444\u0440\u0430\u0437\u043e\u0439. \u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435, \u0437\u0430 \u0441\u0447\u0435\u0442 \u0447\u0435\u0433\u043e \u0432\u044b \u0432\u044b\u0448\u043b\u0438 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a. \u0427\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0432\u0430\u0441 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432? \u0427\u0442\u043e \u0431\u044b \u044d\u0442\u043e \u043d\u0438 \u0431\u044b\u043b\u043e, \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435\u00a0\u0438 \u0437\u0430\u043f\u0438\u0448\u0438\u0442\u0435.\u00a0<\/div><blockquote><div>\u041f\u0440\u0438\u043c\u0435\u0440: \u00ab<strong>\u0412\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/strong>\u00bb.\u00a0<\/div><\/blockquote><div><strong>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0423\u0422\u041f \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u0443 \u0432\u0430\u0448\u0435\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2013 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0443\u0434\u0438\u0432\u043b\u0435\u043d\u044b \u0442\u0435\u043c, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u043e\u043d\u043e \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f.<\/strong><\/div><div>\u00a0<\/div><h3>2. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b\u00a0\u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f\u00a0\u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430<\/h3><div>\u041b\u044e\u0431\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430.\u00a0\u041f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434, \u0438\u0437\u043c\u0435\u0440\u044f\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.\u00a0<\/div><div>\u00a0<\/div><h3>3. \u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 \u0438\u0437\u043d\u0443\u0442\u0440\u0438<\/h3><div>\u0414\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0432\u0430\u0436\u043d\u043e \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u00a0\u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b. \u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u043e\u0434\u0438\u043d &#8212; \u043f\u0440\u043e\u043a\u0430\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u043d\u0430\u0432\u044b\u043a. \u0420\u0430\u0437\u0432\u0438\u0442\u0435 \u043f\u043e\u043c\u043e\u0436\u0435\u0442\u00a0\u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0431\u0440\u0435\u043d\u0434 \u0441 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0438 \u0443\u0447\u0435\u0441\u0442\u044c \u0442\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u0435\u0433\u043a\u043e \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0438\u0437 \u0432\u0438\u0434\u0443 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435.<\/div><div>\u00a0<\/div><h3>4. \u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435 \u0431\u0440\u0435\u043d\u0434 \u0447\u0435\u0440\u0435\u0437 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043c\u043d\u0435\u043d\u0438\u0439<\/h3><div>\u041b\u0438\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f \u0432\u0430\u0436\u043d\u0435\u0435, \u0447\u0435\u043c \u043b\u044e\u0431\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430.\u00a0\u042d\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u043c \u0442\u0440\u0435\u0442\u044c\u0435\u0433\u043e \u043b\u0438\u0446\u0430. \u0417\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0431\u043b\u043e\u0433\u0435\u0440\u0443 \u0437\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044e, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u044c\u0442\u0435 \u0441\u0435\u0440\u0438\u044e \u0432\u0438\u0434\u0435\u043e-\u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u044d\u0442\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b (\u0441 \u0438\u0445 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f, \u0440\u0430\u0437\u0443\u043c\u0435\u0435\u0442\u0441\u044f). \u041d\u0443,\u00a0\u0438\u0434\u0435\u044e \u0432\u044b \u043f\u043e\u043d\u044f\u043b\u0438\u2026<\/div><div>\u00a0<\/div><h3>5. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435<\/h3><div>\u041b\u044e\u0434\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u0438 \u0443\u0445\u043e\u0434\u044f\u0442, \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f, \u043d\u043e \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u2013 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0430\u043a\u0442\u0438\u0432. \u0414\u0435\u0440\u0436\u0438\u0442\u0435 \u0432\u0430\u0436\u043d\u0443\u044e \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430\u00a0\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e. \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435.\u00a0\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 CRM (\u043f\u0440\u0438\u043c.\u00a0Trello \u0438\u043b\u0438 Bitrix24) + Dropbox \/ Google Drive \/ \u042f\u043d\u0434\u0435\u043a\u0441-\u0414\u0438\u0441\u043a \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0443\u044e \u043e\u0431\u043b\u0430\u0447\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0434\u043b\u044f \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0444\u0430\u0439\u043b\u043e\u0432.\u00a0<\/div><div>\u00a0<\/div><div>\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u0445 \u0438 \u0434\u043e\u0431\u044c\u0451\u0442\u0435\u0441\u044c \u0443\u0441\u043f\u0435\u0445\u0430.<\/div><p>\u00a0<\/p><div>\ud83e\udd17, \u0410\u043d\u0442\u043e\u043d<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca825a5 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2ca825a5\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-fc4deb3\" href=\"https:\/\/fb.com\/antoshby\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" 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