{"id":1150,"date":"2018-10-26T15:41:58","date_gmt":"2018-10-26T12:41:58","guid":{"rendered":"https:\/\/immediatech.net\/ru\/?p=1150"},"modified":"2026-05-29T14:10:24","modified_gmt":"2026-05-29T11:10:24","slug":"seo","status":"publish","type":"post","link":"https:\/\/immediatech.net\/ru\/digital\/seo\/","title":{"rendered":"\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 SEO-\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435:"},"content":{"rendered":"\t\t
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\n \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 SEO \u0434\u043b\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u043d\u0430\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0445 e-commerce \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432\n <\/h2>\n

\n \u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445 Google \u0438 \u042f\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0438 B2B-\u043f\u043e\u0440\u0442\u0430\u043b\u043e\u0432 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043d\u0435 \u043e\u0442 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0441\u0441\u044b\u043b\u043e\u043a, \u0430 \u043e\u0442 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0447\u0438\u0441\u0442\u043e\u0442\u044b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0434\u0443\u0431\u043b\u0438\u0440\u0443\u044e\u0442\u0441\u044f URL-\u0430\u0434\u0440\u0435\u0441\u0430, \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u043e\u0442\u0434\u0430\u0435\u0442\u0441\u044f \u0441\u0435\u0440\u0432\u0435\u0440\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 (TTFB) \u0438\u043b\u0438 \u043a\u0440\u0438\u0432\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430 AJAX-\u043f\u043e\u0434\u0433\u0440\u0443\u0437\u043a\u0430 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430 \u2014 \u0441\u0430\u0439\u0442 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0432\u044b\u0439\u0434\u0435\u0442 \u0432 \u0422\u041e\u041f.\n <\/p>\n

\n Improve Media \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b SEO-\u0438\u043d\u0436\u0435\u043d\u0435\u0440\u0438\u0438. \u041c\u044b \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0443 \u0432\u0430\u0448\u0435\u0433\u043e \u0434\u0432\u0438\u0436\u043a\u0430, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u0430\u043c\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a.\n <\/p>\n <\/div>\n\n

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\n \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0443\u0440 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438\n <\/h2>\n \n
\n
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\n \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u044b\u0435 \u043f\u0430\u0440\u0441\u0435\u0440\u044b \u0438 \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c, \u043e\u0447\u0438\u0449\u0430\u0435\u043c \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0438\u0437\u0443\u0435\u043c \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u044f\u0434\u0440\u0430 (10 000+ \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432). \u0424\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u043c \u0436\u0435\u0441\u0442\u043a\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u0443\u044e \u0433\u0440\u0443\u043f\u043f\u0443 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.\n <\/div>\n <\/div>\n \n
\n

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\n \u041f\u043e\u043b\u043d\u0430\u044f \u043b\u0438\u043a\u0432\u0438\u0434\u0430\u0446\u0438\u044f \u0434\u0443\u0431\u043b\u0438\u0440\u0443\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 (CODE \u0434\u0443\u0431\u043b\u0438 \u043f\u0440\u0438 \u0438\u043c\u043f\u043e\u0440\u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432), \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043a\u0430\u043d\u043e\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a (rel=”canonical”), \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f XML-\u043a\u0430\u0440\u0442 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 (Schema.org \/ Open Graph). \u0420\u043e\u0431\u043e\u0442\u044b Google \u0438 \u042f\u043d\u0434\u0435\u043a\u0441 \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0438\u0441\u0442\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.\n <\/div>\n <\/div>\n \n
\n

\u0410\u0443\u0434\u0438\u0442 \u043a\u0440\u0430\u0443\u043b\u0438\u043d\u0433\u0430 \u0438 Core Web Vitals<\/h3>\n
\n \u0410\u043d\u0430\u043b\u0438\u0437 \u043b\u043e\u0433\u043e\u0432 \u0441\u0435\u0440\u0432\u0435\u0440\u0430, \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0431\u0438\u0442\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a (404), \u0446\u0438\u043a\u043b\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 (301) \u0438 \u0431\u0430\u0433\u043e\u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0430\u0433\u0438\u043d\u0430\u0446\u0438\u0438 \u043f\u0440\u0438 AJAX-\u043f\u043e\u0434\u0433\u0440\u0443\u0437\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u0414\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
\n

\n \u041a\u0430\u043a \u043c\u044b \u0432\u044b\u0432\u043e\u0434\u0438\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u044b \u0432 \u0422\u041e\u041f\n <\/h2>\n
    \n
  1. \u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u0430\u0443\u0434\u0438\u0442:<\/strong> \u0412\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043a\u0440\u044b\u0442\u044b\u0445 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0448\u0438\u0431\u043e\u043a, \u043c\u0435\u0448\u0430\u044e\u0449\u0438\u0445 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0438 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430.<\/li>\n
  2. \u041f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b:<\/strong> \u0421\u0431\u043e\u0440 \u044f\u0434\u0440\u0430, \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043b\u0438\u0441\u0442\u0438\u043d\u0433\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043e\u0442\u0435\u043d \u043d\u043e\u0432\u044b\u0445 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/li>\n
  3. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439:<\/strong> \u041f\u0440\u044f\u043c\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043e\u0434\u043e\u043c \u0441\u0430\u0439\u0442\u0430, \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u043e\u0433\u0438\u043a\u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 URL \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f Core Web Vitals.<\/li>\n
  4. \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0421\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435:<\/strong> \u0421\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043f\u043e\u0437\u0438\u0446\u0438\u0439, \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (CTR \u0432 \u0432\u044b\u0434\u0430\u0447\u0435) \u0438 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0440\u043e\u0441\u0442\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/li>\n <\/ol>\n <\/div>\n\n
    \n

    \n \u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0430\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0438 \u0414\u043e\u0433\u043e\u0432\u043e\u0440\n <\/h2>\n
      \n
    • \u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u0441\u043a\u0440\u044b\u0442\u044b\u0445 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439: \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442 \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435.<\/li>\n
    • \u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0438\u0437 \u043f\u0430\u043d\u0435\u043b\u0435\u0439 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u0431\u0435\u0437 \u043c\u0430\u043d\u0438\u043f\u0443\u043b\u044f\u0446\u0438\u0439 \u0441 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438.<\/li>\n
    • \u0412\u0441\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0431\u0430\u0437\u044b \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u0430\u043c \u0432 \u043f\u043e\u043b\u043d\u043e\u043c \u043e\u0431\u044a\u0435\u043c\u0435.<\/li>\n <\/ul>\n <\/div>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      \u0413\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0443\u0434\u0438\u0442, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0441\u0431\u043e\u0440 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u044f\u0434\u0435\u0440 (10k+ \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432), \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0438\u0441\u0442\u043e\u0439 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u044b URL \u0438 \u0432\u044b\u0432\u0435\u0434\u0435\u043d\u0438\u0435 e-com \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0432 \u0422\u041e\u041f \u042f\u043d\u0434\u0435\u043a\u0441 \u0438 Google.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[34,33,35,36],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-digital","tag-google","tag-seo","tag-yandex","tag-services"],"acf":[],"yoast_head":"\n\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 SEO-\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: - 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