{"id":2506,"date":"2019-06-26T19:35:50","date_gmt":"2019-06-26T16:35:50","guid":{"rendered":"https:\/\/immediatech.net\/ru\/?p=2506"},"modified":"2020-04-18T20:44:03","modified_gmt":"2020-04-18T17:44:03","slug":"a-b-test","status":"publish","type":"post","link":"https:\/\/immediatech.net\/ru\/a-b-test\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0410\/\u0412 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2506\" class=\"elementor elementor-2506\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7c86b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7c86b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e6302c\" data-id=\"1e6302c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea0eba2 elementor-widget elementor-widget-text-editor\" data-id=\"ea0eba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"rec87432699\" class=\"r t-rec t-rec_pt_30 t-rec_pb_30 r_showed r_anim\" data-record-type=\"255\"><div class=\"t225\"><div class=\"t-container t-align_left\"><div class=\"t-col t-col_8 t-prefix_2\"><h2 data-customstyle=\"yes\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 A\/B \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/h2><\/div><\/div><\/div><\/div><div id=\"rec87432700\" class=\"r t-rec t-rec_pt_60 t-rec_pb_30 r_showed r_anim\" data-record-type=\"106\"><div class=\"t004\"><div class=\"t-container \"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t-text t-text_md  \">\u0410\/\u0411 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u0432\u0438\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u0446\u0435\u043b\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u044b\u0431\u043e\u0440 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441\u0440\u0435\u0434\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0445. \u0422\u0430\u043a\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0435\u0449\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u2014 split testing.<br \/><br \/>\u041f\u0440\u0438 \u043d\u0435\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0434\u0432\u0435 \u0438\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u0441 \u0432\u0438\u0434\u043e\u0438\u0437\u043c\u0435\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438. \u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443 \u0410\u0411-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442\u0441\u044f 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\u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0410\u0411 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u2014 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043d\u0430 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445, \u0430 \u043d\u0435 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445. \u041c\u043e\u0436\u043d\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b:<\/em><\/strong><br \/><ul><li>\u0446\u0432\u0435\u0442\u043e\u0432\u0443\u044e \u0441\u0445\u0435\u043c\u0443 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cookie-\u0444\u0430\u0439\u043b\u044b;<\/li><li>\u0440\u0430\u0437\u0431\u0438\u0435\u043d\u0438\u0435 \u043d\u0430 \u0433\u0440\u0443\u043f\u043f\u044b \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u2014 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043e\u0438\u0441\u043a, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0441\u043e\u0446\u0441\u0435\u0442\u0438;<\/li><li>\u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0432\u0443\u0445 \u0432\u0435\u0440\u0441\u0438\u0439 \u0441\u0430\u0439\u0442\u0430 \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0432 \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f, \u0432 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u2014 \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438, \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u043d\u0438, \u043f\u043e\u0433\u043e\u0434\u043d\u044b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u2014 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443;<\/li><li>\u0438\u0437 \u0432\u044b\u0431\u043e\u0440\u043a\u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 \u044d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432 Google Analytics. \u0412 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432 \u043e\u0442\u0447\u0435\u0442\u044b \u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u0435 \u0441 IP-\u0430\u0434\u0440\u0435\u0441\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u0440\u043e\u0435\u043a\u0442\u0430;<\/li><li>\u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0431\u043e\u0440\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f\u00a0<a target=\"_blank\" href=\"http:\/\/www.evanmiller.org\/ab-testing\/sample-size.html\" rel=\"noopener\">\u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440\u043e\u043c<\/a>;<\/li><li>\u0434\u043b\u044f \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438, \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0435\u0439 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0434\u0432\u0443\u0445 \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u0432, \u043d\u0443\u0436\u043d\u044b\u0445 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0437\u0430 \u043c\u0435\u0441\u044f\u0446, \u0442\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0434\u0432\u0430 \u043c\u0435\u0441\u044f\u0446\u0430;<\/li><li>\u0441\u0430\u043c\u044b\u0439 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u2014 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043a\u0430\u0437\u043e\u0432. \u0420\u043e\u0441\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u0447\u043d\u044b\u0445 \u0448\u0430\u0433\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0439, \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443 \u043c\u043e\u0433\u0443\u0442 \u043d\u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u043e\u0441\u0442 \u0437\u0430\u043a\u0430\u0437\u043e\u0432;<\/li><li>\u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043e\u0431\u0435\u0438\u0445 \u0433\u0440\u0443\u043f\u043f\u0430\u0445 \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div id=\"rec87432723\" class=\"r t-rec t-rec_pt_30 t-rec_pb_30 r_anim r_showed\" data-record-type=\"255\"><div class=\"t225\"><div class=\"t-container t-align_left\"><div class=\"t-col t-col_8 t-prefix_2\"><h3 data-customstyle=\"yes\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0410\/\u0412 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/h3><\/div><\/div><\/div><\/div><div id=\"rec87432724\" class=\"r t-rec t-rec_pt_60 t-rec_pb_30 r_anim r_showed\" data-record-type=\"106\"><div class=\"t004\"><div class=\"t-container \"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t-text t-text_md  \">\u0414\u043b\u044f \u0441\u043f\u043b\u0438\u0442-\u0442\u0435\u0441\u0442\u0430 \u043d\u0443\u0436\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u0433\u0440\u0443\u043f\u043f\u044b \u0438 \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043d\u0438\u0445. \u042d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u0438\u043b\u0430\u043c\u0438, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044f \u043b\u043e\u0433\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439, \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.<\/div><\/div><\/div><\/div><\/div><div id=\"rec87456054\" class=\"r t-rec t-rec_pt_30 t-rec_pb_30 r_anim r_showed\" data-record-type=\"33\"><div class=\"t017\"><div class=\"t-container t-align_left\"><div class=\"t-col t-col_10 t-prefix_2\"><div data-customstyle=\"yes\">A\/B \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 Google Analytics\u00a0<\/div><\/div><\/div><\/div><\/div><div id=\"rec87456058\" class=\"r t-rec t-rec_pt_60 t-rec_pb_30 r_anim r_showed\" data-record-type=\"106\"><div class=\"t004\"><div class=\"t-container \"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t-text t-text_md  \">\u0410\u0411-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 Google Analytics \u0440\u0435\u0430\u043b\u0438\u0437\u0443\u0435\u0442\u0441\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:<\/div><\/div><\/div><\/div><\/div><div id=\"rec87456625\" class=\"r t-rec t-rec_pt_15 t-rec_pb_0 r_anim r_showed\" data-record-type=\"373\"><div class=\"t373\"><div class=\"t-container\"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t373__wrapper\"><div class=\"t373__col\"><div class=\"t373__circle \"><h4 class=\"t373__title t-title\">1. \u0421\u043e\u0437\u0434\u0430\u0434\u0438\u043c \u043d\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"rec87456690\" class=\"r t-rec t-rec_pt_15 t-rec_pb_0 r_anim r_showed\" data-record-type=\"373\"><div class=\"t373\"><div class=\"t-container\"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t373__wrapper\"><div class=\"t373__col\"><div class=\"t373__circle \"><h4 class=\"t373__title t-title\">2. \u041f\u0435\u0440\u0435\u0439\u0434\u0435\u043c \u0432 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b \u00ab<a target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report\/siteopt-experiments\/\" rel=\"noopener\">\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b<\/a>\u00bb Google Analytics, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u00bb:<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"rec87432725\" class=\"r t-rec t-rec_pt_75 t-rec_pb_75 r_anim r_showed\" data-record-type=\"3\"><div class=\"t107\"><div class=\"t-align_center\"><img decoding=\"async\" class=\"t107__width t-width t-width_6 t-img t-zoomable loaded\" src=\"https:\/\/serpstat.com\/img\/blog\/kak-provodit-ab-testirovanie\/1559923358Gfty4yR.png\" alt=\"\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923358Gfty4yR.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923358Gfty4yR.png\" \/><\/div><\/div><\/div><div id=\"rec87456722\" class=\"r t-rec t-rec_pt_15 t-rec_pb_0 r_anim r_showed\" data-record-type=\"373\"><div class=\"t373\"><div class=\"t-container\"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t373__wrapper\"><div class=\"t373__col\"><div class=\"t373__circle \"><h4 class=\"t373__title t-title\">3. \u0414\u043e\u0431\u0430\u0432\u0438\u043c \u043d\u043e\u0432\u044b\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442. \u0417\u0430\u043f\u043e\u043b\u043d\u0438\u043c \u0444\u043e\u0440\u043c\u0443 \u2014 \u0443\u043a\u0430\u0436\u0435\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0435\u0433\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435.<\/h4><\/div><\/div><div class=\"t373__col\"><div class=\"t373__text t-text t-text_md\">\u0417\u0430\u0442\u0435\u043c \u0438\u0437\u043c\u0435\u043d\u0438\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438: \u0432\u043a\u043b\u044e\u0447\u0438\u043c \u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u0432\u0441\u0435\u043c\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u043c\u0438, \u0437\u0430\u0434\u0430\u0434\u0438\u043c \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c \u043f\u043e\u0440\u043e\u0433 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438 \u043e\u0442 95% \u0434\u043e 95,9% \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<br \/><br \/>\u0422\u0430\u043a\u0436\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c \u0446\u0435\u043b\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u2014 \u0432\u044b\u0431\u0435\u0440\u0435\u043c \u0438\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u043b\u0438\u0431\u043e \u0441\u043e\u0437\u0434\u0430\u0434\u0438\u043c \u043d\u043e\u0432\u0443\u044e. \u041f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u0446\u0435\u043b\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0441\u0430\u0439\u0442\u0430: \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0430\u043d\u0441\u0430, \u043e\u0442\u043a\u0430\u0437\u044b, \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446; \u0438\u043b\u0438 \u0441 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439: \u0434\u043e\u0445\u043e\u0434 \u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438.<\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"rec87456876\" class=\"r t-rec t-rec_pt_75 t-rec_pb_75 r_anim r_showed\" data-record-type=\"3\"><div class=\"t107\"><div class=\"t-align_center\"><img decoding=\"async\" class=\"t107__width t-width t-width_8 t-img t-zoomable loaded\" src=\"https:\/\/serpstat.com\/img\/blog\/kak-provodit-ab-testirovanie\/1559923359noroot.png\" alt=\"\u0426\u0435\u043b\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923359noroot.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923359noroot.png\" \/><\/div><\/div><\/div><div id=\"rec87456878\" class=\"r t-rec t-rec_pt_75 t-rec_pb_75 r_anim r_showed\" data-record-type=\"3\"><div class=\"t107\"><div class=\"t-align_center\"><img decoding=\"async\" class=\"t107__widthauto t-img t-zoomable loaded\" src=\"https:\/\/serpstat.com\/img\/blog\/kak-provodit-ab-testirovanie\/1559923361noroot.png\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923361noroot.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923361noroot.png\" \/><\/div><\/div><\/div><div id=\"rec87432726\" class=\"r t-rec t-rec_pt_60 t-rec_pb_30 r_anim r_showed\" data-record-type=\"106\"><div class=\"t004\"><div class=\"t-container \"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t-text t-text_md  \">\u0414\u043b\u044f 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src=\"https:\/\/serpstat.com\/img\/blog\/kak-provodit-ab-testirovanie\/1559923362SkTzEKw.png\" alt=\"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0446\u0435\u043b\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923362SkTzEKw.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923362SkTzEKw.png\" \/><\/div><\/div><\/div><div id=\"rec87456979\" class=\"r t-rec t-rec_pt_15 t-rec_pb_0 r_anim r_showed\" data-record-type=\"373\"><div class=\"t373\"><div class=\"t-container\"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t373__wrapper\"><div class=\"t373__col\"><div class=\"t373__circle \"><h4 class=\"t373__title t-title\">4. \u041f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0446\u0435\u043b\u0438 \u0443\u043a\u0430\u0436\u0435\u043c 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\u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435 \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923363GFmfwHD.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923363GFmfwHD.png\" \/><\/div><\/div><\/div><div id=\"rec87457016\" class=\"r t-rec t-rec_pt_15 t-rec_pb_0 r_anim r_showed\" data-record-type=\"373\"><div class=\"t373\"><div class=\"t-container\"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t373__wrapper\"><div class=\"t373__col\"><div class=\"t373__circle \"><h4 class=\"t373__title t-title\">5. \u041f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0430\u0434\u0440\u0435\u0441\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u043a\u043e\u0434 \u0434\u043b\u044f \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u0442\u0435\u0433\u0430 &lt;head&gt;:<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"rec87457059\" class=\"r t-rec t-rec_pt_75 t-rec_pb_75 r_anim r_showed\" data-record-type=\"3\"><div class=\"t107\"><div class=\"t-align_center\"><img decoding=\"async\" class=\"t107__widthauto t-img t-zoomable loaded\" src=\"https:\/\/serpstat.com\/img\/blog\/kak-provodit-ab-testirovanie\/1559923364kQUKdCs.png\" alt=\"\u041a\u043e\u0434 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 Google Analytics\" data-original=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923364kQUKdCs.png\" data-zoomable=\"yes\" data-img-zoom-url=\"\/img\/blog\/kak-provodit-ab-testirovanie\/1559923364kQUKdCs.png\" \/><\/div><\/div><\/div><div id=\"rec87457167\" class=\"r t-rec t-rec_pt_60 t-rec_pb_30 r_anim r_showed\" data-record-type=\"106\"><div class=\"t004\"><div class=\"t-container \"><div class=\"t-col t-col_8 t-prefix_2\"><div class=\"t-text t-text_md  \">\u041f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442 \u043a\u043e\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442, \u0438 \u0447\u0435\u0440\u0435\u0437 \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0439 \u0441\u0440\u043e\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443-\u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u043e\u0442\u0447\u0435\u0442 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3b083 elementor-align-center elementor-widget elementor-widget-global elementor-global-2801 elementor-widget-button\" data-id=\"dd3b083\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/immediatech.net\/ru\/order\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0417\u0410\u041a\u0410\u0417\u0410\u0422\u042c<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A\/B \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432 \u0440\u0443\u043a\u0430\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0441\u0430\u0439\u0442\u0430. <\/p>\n","protected":false},"author":2,"featured_media":3405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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