{"id":3089,"date":"2019-08-26T16:12:21","date_gmt":"2019-08-26T13:12:21","guid":{"rendered":"https:\/\/immediatech.net\/ru\/?p=3089"},"modified":"2020-04-18T20:35:59","modified_gmt":"2020-04-18T17:35:59","slug":"10-kpi","status":"publish","type":"post","link":"https:\/\/immediatech.net\/ru\/10-kpi\/","title":{"rendered":"10 KPI-\u043c\u0435\u0442\u0440\u0438\u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3089\" class=\"elementor elementor-3089\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-900bcad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"900bcad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6add106\" data-id=\"6add106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f4a6d elementor-widget elementor-widget-text-editor\" data-id=\"97f4a6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><div>\u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u0430\u0448\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443.<\/div><\/blockquote><h2>1. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 KPI \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e digital-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430<\/h2><div>\u042d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 digital-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u043f\u0438\u0440\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u0438 \u043e\u0446\u0435\u043d\u043a\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a CMO \u0441\u0442\u043e\u0438\u0442 \u043f\u043e\u043b\u0430\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u044d\u0442\u0438 KPI \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0431\u0430\u0437\u043e\u0439 \u0434\u043b\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/div><h3>1.1. \u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/CR\">CR<\/a> \u2014 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u041c\u0435\u0442\u0440\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0432 \u0438\u0442\u043e\u0433\u0435 \u0437\u0430\u043a\u0430\u0437\u0430\u043b\u0438 \u0438\u043b\u0438 \u043a\u0443\u043f\u0438\u043b\u0438 \u0447\u0442\u043e-\u0442\u043e, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u044b \u0443\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0446\u0435\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 Google Analytics \u0438\u043b\u0438 \u043b\u044e\u0431\u043e\u043c \u0434\u0440\u0443\u0433\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u0435.<\/div><div>CR = (\u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439) \u0445 100%<\/div><h3>1.2. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u043b\u0438\u043a\u043e\u0432<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/CTR\">CTR<\/a> \u2014 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u043b\u0438\u043a\u043e\u0432. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043b\u044e\u0434\u0435\u0439, \u0443\u0432\u0438\u0434\u0435\u0432\u0448\u0438\u0445 \u0432\u0430\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0436\u0430\u0432\u0448\u0438\u0445 \u043d\u0430 \u043d\u0435\u0433\u043e, \u2014 \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u0432\u0430\u0441. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c CTR \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0441\u0432\u043e\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0438 \u043d\u0430\u0438\u043c\u0435\u043d\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/div><div>\u0421TR = (\u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432) \u0445 100%<\/div><div>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435: \u043a\u043b\u0438\u043a\u0438 \u0435\u0449\u0451 \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0435\u0439. \u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0430 \u0446\u0435\u043b\u044c \u043d\u0435 \u0431\u044b\u043b\u0430 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, CTR \u2014 \u044d\u0442\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c.<\/div><div><img fetchpriority=\"high\" decoding=\"async\" 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\" width=\"800\" height=\"468\" \/><\/div><h3>1.3. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0438\u043a<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/cpc\">CPC<\/a> \u2014 \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a. \u042d\u0442\u043e \u0442\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b\u0438 \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u043b \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442.<\/div><div>CPC = \u0434\u0435\u043d\u044c\u0433\u0438, \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432<\/div><h3>1.4. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043b\u0438\u0434\u0430<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/cpa\">\u0421\u0420\u0410 \u0438 CPL<\/a> \u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043b\u0438\u0434\u0430. \u042d\u0442\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0432\u0430\u043c \u0446\u0435\u043d\u0443 \u043c\u0438\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0446\u0435\u043d\u0443 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u043b\u0438\u0434\u0430.<\/div><div>\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0446\u0435\u043d\u0443 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043c\u0438\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0432\u0438\u0434\u0435\u043e, \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0430 PDF \u0438\u043b\u0438 \u043d\u0430\u0436\u0430\u0442\u0438\u0435 \u043a\u043d\u043e\u043f\u043a\u0438 \u00ab\u041f\u0435\u0440\u0435\u0437\u0432\u043e\u043d\u0438\u0442\u0435 \u043c\u043d\u0435\u00bb. \u0414\u043b\u044f CPL<a href=\"https:\/\/immediatech.net\/ru\/wiki\/cpl\"><\/a> \u043c\u0438\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0444\u043e\u0440\u043c\u0443 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/div><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/cpa\">CPA<\/a> = \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \/ \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043c\u0438\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/div><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/cpl\">CPL<\/a> = \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \/ \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/div><h3>1.5. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/h3><div>\u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u0445\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u043e\u0439 CAC.<\/div><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/cac\">CAC<\/a> \u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u044d\u0442\u043e \u0434\u0435\u043d\u044c\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0432\u043b\u043e\u0436\u0438\u043b\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u0438\u0441\u043a\u0430\u0442\u044c \u043e\u0441\u043e\u0431\u0443\u044e \u043d\u043e\u0440\u043c\u0443 CAC \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u2014 \u043b\u0443\u0447\u0448\u0435 \u043d\u0435 \u0441\u0442\u043e\u0438\u0442. \u041b\u0443\u0447\u0448\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c CAC \u0441 LTV (Lifetime Value). \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u0443\u0441\u043f\u0435\u0448\u0435\u043d, \u0435\u0441\u043b\u0438 LTV \u0432 \u0442\u0440\u0438 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c CAC. \u042f \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443 \u0432\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e <a href=\"https:\/\/immediatech.net\/ru\/wiki\/ltv\">LTV<\/a> \u0432 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435, \u043d\u043e \u0447\u0443\u0442\u044c \u043f\u043e\u0437\u0436\u0435.<\/div><div>\u0415\u0441\u0442\u044c \u0435\u0449\u0451 \u043e\u0434\u043d\u0430 \u0432\u0430\u0436\u043d\u0430\u044f \u0432\u0435\u0449\u044c, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0441\u0442\u043e\u0438\u0442 \u0437\u043d\u0430\u0442\u044c \u043e CAC: \u0432\u0430\u0448\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u043a\u0443\u043f\u0438\u0442\u044c\u0441\u044f \u0437\u0430 \u043e\u0434\u0438\u043d \u0438\u043b\u0438 \u043f\u0430\u0440\u0443 \u043c\u0435\u0441\u044f\u0446\u0435\u0432, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0451\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u041f\u0435\u0440\u0438\u043e\u0434, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0439, \u043a\u0430\u043a \u0434\u043e\u043b\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u043a\u043d\u043e\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0412 <a href=\"https:\/\/immediatech.net\/ru\/wiki\/googleanalytics\">GA<\/a> \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u044d\u0442\u043e \u0447\u0438\u0441\u043b\u043e, \u0435\u0441\u043b\u0438 \u043f\u0435\u0440\u0435\u0439\u0434\u0451\u0442\u0435 \u0432 \u00ab\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb \u2192 \u00ab\u041c\u043d\u043e\u0433\u043e\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438\u00bb \u2192 \u00ab\u0412\u0440\u0435\u043c\u044f \u0434\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb:<\/div><div><img decoding=\"async\" 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AEW7ukutjxYJF\/DJnjh\/HiGu9RJMDgjjf2makKcHB0aONdc+cNLvvLGzIdKPDGnABlC3syFw0S8CjzTPVweSRZ+rKG39yBAwTe9ucyUci8SwKZyzVoRIW9fI2ZQKrNcihHk\/odzGzwheuDx+xuAVH+kzX4k3jco\/GvRX8lPxFDxGVEQNx+Ujvcb\/CNWvM\/5O6VQ8H0oAAAAASUVORK5CYII=\" width=\"272\" height=\"580\" \/><\/div><div>\u0412\u044b\u0448\u0435\u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430:<\/div><ul><li><div>\u0412\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0432 \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0448\u0438\u0440\u043e\u043a\u043e\u0435 \u043e\u043a\u043d\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u043e\u0433\u0434\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c <a href=\"https:\/\/immediatech.net\/ru\/services\/content\/\">\u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/a>, <a href=\"https:\/\/immediatech.net\/ru\/services\/e-mail\/\">email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a> \u0438 <a href=\"https:\/\/immediatech.net\/ru\/services\/smm\/\">SMM<\/a>.<\/div><\/li><li><div>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\u0445 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438. \u041a\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0432\u0440\u0435\u043c\u044f \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u043d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u0442\u044c \u0441 \u043d\u0438\u043c\u0438 \u0441\u0432\u044f\u0437\u044c \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u0448\u0430\u0433\u0443, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0432\u0430\u0448\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435.<\/div><\/li><li><div>\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0438\u043c\u0435\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u043e\u043a\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0430\u0446\u0438\u0438. \u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/div><\/li><\/ul><h3>1.6. \u0414\u043e\u043b\u044f \u0433\u043e\u043b\u043e\u0441\u0430<\/h3><div>\u0414\u043e\u043b\u044f \u0433\u043e\u043b\u043e\u0441\u0430 (share of voice, SOV). \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432 \u0432\u0430\u0448\u0435\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c <a target=\"_blank\" href=\"https:\/\/www.talkwalker.com\/social-media-listening\" rel=\"noopener\">\u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/a> \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/div><div>\u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 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\u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432, \u0431\u043b\u043e\u0433\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u0432\u0430\u043c \u043e\u0449\u0443\u0442\u0438\u043c\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c. \u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u0440\u0430\u0441\u0447\u0451\u0442\u043e\u0432 \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u2014 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f 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\u0431\u0435\u0437 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430.<\/div><div>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0438 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439.<\/div><h2>2. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 KPI, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c CMO \u0438 CEO<\/h2><div>\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0441\u043f\u0438\u0441\u043a\u0443 \u044d\u0442\u0438\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u043b\u0438 \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u044f:<\/div><ul><li><div>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0441\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443. \u041e\u043d\u043b\u0430\u0439\u043d-\u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0442\u043e\u0447\u0435\u043a \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c. \u041b\u0443\u0447\u0448\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u0441\u043b\u0443\u0436\u0431 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432\u044b\u0437\u043e\u0432\u043e\u0432 \u0438 CRM \u0432 \u043e\u0434\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u0441\u044e \u044d\u0442\u0443 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0446\u0435\u043b\u0438 \u0438 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u0441\u0442\u0430\u0434\u0438\u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0438. \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0441\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043d\u0438\u0448\u0438.<\/div><\/li><li><div>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0443\u044e <a href=\"https:\/\/immediatech.net\/ru\/wiki\/attribution_model\">\u043c\u043e\u0434\u0435\u043b\u044c \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438<\/a> \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0412\u0430\u0436\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043d\u0430 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c, \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u044b, \u0437\u0430\u0442\u0435\u043c \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u0432\u0430\u043c \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 Facebook, \u0430 \u0447\u0435\u0440\u0435\u0437 \u043c\u0435\u0441\u044f\u0446 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u044c \u0441\u0430\u0439\u0442 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0438 \u043a\u0443\u043f\u0438\u0442\u044c. \u0427\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0438\u0437 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438\u0445 \u043e\u0446\u0435\u043d\u0438\u0442\u044c, \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u044c \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438. \u0412 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u044b \u0440\u0438\u0441\u043a\u0443\u0435\u0442\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043c\u0435\u043d\u044c\u0448\u0435 \u0434\u043e\u0445\u043e\u0434\u0430, \u0447\u0435\u043c \u0432\u044b \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0435, \u0438\u043b\u0438 \u0432\u043e\u043e\u0431\u0449\u0435 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442.<\/div><\/li><\/ul><h3>2.1. \u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h3><div>\u0427\u0442\u043e\u0431\u044b \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0434\u043e\u043b\u043b\u0430\u0440\u0430, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c <a href=\"https:\/\/immediatech.net\/ru\/wiki\/roas\">ROAS<\/a> (\u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 ). \u042d\u0442\u043e\u0442 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u043a\u0430\u043a\u043e\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044b\u043b\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ROAS, \u043d\u043e \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0438\u0445:<\/div><div>ROAS = \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/div><div>\u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0435\u0441\u043b\u0438 \u0432\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435 $300 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u0430 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043d\u0435\u0451 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 $950, \u0442\u043e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0434\u0435\u043d\u044c\u0433\u0438:<\/div><div>$950 \/ #300 = $3.16<\/div><div>\u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u0432\u043b\u043e\u0436\u0438\u043b\u0438 \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b \u0432\u0430\u043c $3.16. \u041d\u0435\u043f\u043b\u043e\u0445\u043e?<\/div><h3>2.2. \u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/roi\">ROI (\u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439)<\/a> \u0438 <a href=\"https:\/\/immediatech.net\/ru\/wiki\/romi\">ROMI<\/a> (\u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433) \u043f\u043e\u043a\u0430\u0436\u0443\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439. \u0414\u043b\u044f ROMI \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u0432\u0441\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0430 \u0434\u043b\u044f ROI \u0432\u044b \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0435 \u0432\u0441\u0435 \u0434\u0435\u043d\u044c\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c\u0438 \u0443\u0441\u0438\u043b\u0438\u044f\u043c\u0438. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0430\u0441\u0447\u0435\u0442\u043e\u0432, \u0432\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 <a href=\"https:\/\/immediatech.net\/ru\/wiki\/crm\">CRM<\/a> \u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043a\u0430\u0437\u0430\u0445, \u0437\u0432\u043e\u043d\u043a\u0430\u0445 \u0438 \u0437\u0430\u043f\u0430\u0441\u0435 \u0442\u043e\u0432\u0430\u0440\u0430.<\/div><div>\u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0432\u044b\u0448\u0435\u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438:<\/div><div>ROI = (\u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433 &#8211; \u043e\u0431\u0449\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433) \/ \u043e\u0431\u0449\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0434\u0435\u043d\u0435\u0433 \u0445 100%<\/div><div>ROMI = (\u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0443\u0441\u0438\u043b\u0438\u0439 &#8211; \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f) \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0445 100%<\/div><div>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435: \u0447\u0430\u0441\u0442\u043e\u0442\u0430 ROMI \u0438 \u043f\u0435\u0440\u0438\u043e\u0434 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 ROMI \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439. \u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0441\u0442\u0430\u0432\u043a\u0443 \u043c\u0435\u043d\u0435\u0435 100%, \u0432\u0430\u0448\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0435 \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f. \u0418\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0435\u0440\u0438\u043e\u0434, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0440\u044b\u043d\u043e\u043a.<\/div><div>\u0421\u043e\u0432\u0435\u0440\u0448\u0451\u043d\u043d\u044b\u0439 \u0437\u0430\u043a\u0430\u0437 \u043f\u043e\u043a\u0430\u0436\u0435\u0442 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u0437\u0430\u043a\u0430\u0437\u0430\u043c\u0438 \u0438 \u043e\u0431\u0449\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430. \u041d\u0435\u0442 \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u0439 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u043e\u0432 100%, \u043d\u043e \u0434\u0430\u0436\u0435 80% \u0438 \u0431\u043e\u043b\u0435\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u043e\u043c \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/div><div>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u043e\u0432 = (\u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u0430\u0437\u043e\u0432) \u0445 100%<\/div><div>\u041c\u0430\u0440\u0436\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0442\u0435\u043c, \u0447\u0442\u043e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0438 \u0442\u0435\u043c, \u0447\u0442\u043e \u0432\u044b \u0431\u0435\u0440\u0435\u0442\u0435 \u0437\u0430 \u043d\u0435\u0433\u043e.<\/div><div>\u041c\u0430\u0440\u0436\u0430 = (\u0446\u0435\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 &#8211; \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c) \/ \u0446\u0435\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u0445 100%<\/div><h3>2.3. \u0421\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/h3><div>\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c &#8211; \u044d\u0442\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0434\u0435\u043a\u0441 ROMI, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439. \u0427\u0435\u043c \u043d\u0438\u0436\u0435 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435, \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0435 \u044d\u0442\u043e:<\/div><div>\u0421\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u043e\u0434\u0430\u0436 = (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \/ \u0434\u043e\u0445\u043e\u0434\u044b \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b) \u0445 100%<\/div><div>\u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d, \u0441\u0442\u043e\u0438\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 <a href=\"https:\/\/immediatech.net\/ru\/wiki\/ropo\">ROPO (Research Online Purchase Offline)<\/a>. \u0412\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0442 <a target=\"_blank\" href=\"https:\/\/www.owox.ru\/blog\/success-stories\/darjeeling\/\" rel=\"noopener\">10 \u0434\u043e 30% \u0434\u043e\u0445\u043e\u0434\u0430<\/a> . \u0427\u0442\u043e\u0431\u044b \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 ROPO, \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 Google Analytics \u0441\u043e \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f\u043c\u0438 \u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043a\u0430\u0437\u0430\u0445 \u0438\u0437 \u0432\u0430\u0448\u0435\u0439 CRM \u0432 \u043e\u0434\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Google BigQuery).<\/div><div><img decoding=\"async\" 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\" width=\"800\" height=\"530\" \/><\/div><h3>2.4. \u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/ltv\">LTV (Lifetime Value)<\/a> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0432\u0430\u0448\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b. \u0414\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0433\u0440\u0443\u043f\u043f\u044b \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c LTV \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439, \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u0434\u0430\u0436\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432. \u0412\u043e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u0430 \u0438\u0437 \u0444\u043e\u0440\u043c\u0443\u043b \u0434\u043b\u044f LTV:<\/div><div>LTV = \u0432\u0440\u0435\u043c\u044f \u0436\u0438\u0437\u043d\u0438 \u0445 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/div><h3>2.5. \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430<\/h3><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/churn_rate\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430 (Churn Rate)<\/a> \u2014 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430. \u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0451\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 \u044d\u0442\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u2014 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0448\u043b\u0438 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0410 \u0438 \u0431\u044b\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u044b (\u0447\u0442\u043e-\u0442\u043e \u043a\u0443\u043f\u0438\u043b\u0438) \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0412.<\/div><div>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430 = \u0410 \/ \u0412<\/div><div>\u0422\u0430\u043a\u0436\u0435 \u043d\u0435\u043f\u043b\u043e\u0445\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430 \u0441 \u0440\u043e\u0441\u0442\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0447\u0435\u043c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0445. \u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u0434\u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u043d\u0435\u0433 \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0441 \u0443\u0445\u043e\u0434\u044f\u0449\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430. \u0412\u0430\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0442\u0430\u043a\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043a\u0440\u0443\u043f\u043d\u0443\u044e \u0441\u0443\u043c\u043c\u0443 \u0434\u0435\u043d\u0435\u0433 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442 \u0442\u0440\u0430\u0442\u0438\u043b \u0437\u0430 \u043c\u0435\u0441\u044f\u0446.<\/div><div>\u0422\u0430\u043a\u0430\u044f \u0441\u0442\u0430\u0432\u043a\u0430 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u0430 \u0434\u043b\u044f SaaS-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0448\u0451\u0432\u044b\u0439 \u0442\u0430\u0440\u0438\u0444\u043d\u044b\u0439 \u043f\u043b\u0430\u043d: \u0435\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u0431\u0443\u0434\u0435\u0442 \u043f\u043b\u0430\u0442\u0438\u0442\u044c $100 \u0432 \u043c\u0435\u0441\u044f\u0446, \u0430 \u0441\u0435\u0439\u0447\u0430\u0441 \u043e\u043d \u043f\u043b\u0430\u0442\u0438\u0442 \u0432\u0441\u0435\u0433\u043e $10 \u0432 \u043c\u0435\u0441\u044f\u0446, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043d\u0438\u043a\u0430\u043a\u043e\u0439 \u0440\u0430\u0437\u043d\u0438\u0446\u044b \u0432 \u0434\u043e\u0445\u043e\u0434\u0430\u0445. \u041d\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u043e\u0442\u0442\u043e\u043a\u0430 \u0431\u0443\u0434\u0435\u0442.<\/div><div>\u0412\u0441\u0435 \u0432\u044b\u0448\u0435\u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 KPI \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043b\u0438\u0448\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u0438\u0435 \u0432 \u043e\u0441\u043d\u043e\u0432\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u0431\u043e\u043b\u0435\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b, \u043d\u0435 \u0441\u0442\u0435\u0441\u043d\u044f\u0439\u0442\u0435\u0441\u044c, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u043d\u0430\u043c \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438, \u0438 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u043d\u0438\u0445 \u0432 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u043d\u0430\u0448\u0438\u0445 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u0432.<\/div><h2>\u041f\u043e\u0434\u0432\u043e\u0434\u0438\u043c \u0438\u0442\u043e\u0433\u0438<\/h2><div><a href=\"https:\/\/immediatech.net\/ru\/wiki\/kpi\">KPI<\/a> \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u0438 \u043a\u0430\u043a\u0438\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a:<\/div><ul><li><div>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438,<\/div><\/li><li><div>\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u043a\u043b\u0438\u043a\u043e\u0432,<\/div><\/li><li><div>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0438\u043a,<\/div><\/li><li><div>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e,<\/div><\/li><li><div>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/div><\/li><\/ul><div>\u0411\u043e\u043b\u0435\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0434\u043b\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438:<\/div><ul><li><div>\u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b,<\/div><\/li><li><div>\u041f\u0440\u0438\u0431\u044b\u043b\u044c \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438<\/div><\/li><li><div>\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/div><\/li><li><div>\u0421\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/div><\/li><li><div>\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c,<\/div><\/li><li><div>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0442\u043e\u043a\u0430.<\/div><\/li><\/ul><p><a href=\"https:\/\/netpeaksoftware.com\/ru\/blog\/user\/fd88ee80#comments\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c4f40f elementor-section-boxed elementor-section-height-default 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0417\u0410\u041a\u0410\u0417\u0410\u0422\u042c<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> \u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u2014 \u043f\u0440\u0438\u0437\u043d\u0430\u043a \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438. \u041d\u043e \u044d\u0442\u043e \u0435\u0449\u0451 \u043d\u0435 \u0432\u0441\u0451. \u041a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438?<\/p>\n","protected":false},"author":2,"featured_media":3418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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