{"id":526,"date":"2018-01-19T15:45:40","date_gmt":"2018-01-19T12:45:40","guid":{"rendered":"https:\/\/immediatech.net\/ru\/?p=526"},"modified":"2026-05-29T14:05:50","modified_gmt":"2026-05-29T11:05:50","slug":"smm","status":"publish","type":"post","link":"https:\/\/immediatech.net\/ru\/digital\/smm\/","title":{"rendered":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430:"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
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\n \n
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\n \u041f\u043e\u0447\u0435\u043c\u0443 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 SMM \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?\n <\/h2>\n

\n \u0412 2026 \u0433\u043e\u0434\u0443 \u0440\u0443\u0447\u043d\u043e\u0439 \u043f\u043e\u0441\u0442\u0438\u043d\u0433 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a \u0438 \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u043e\u0435 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u2014 \u044d\u0442\u043e \u043f\u0440\u044f\u043c\u0430\u044f \u043f\u043e\u0442\u0435\u0440\u044f \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043c\u0435\u0434\u0438\u0430 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438: \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0432\u0430\u0448\u0435\u0439 CRM \u0438\u043b\u0438 e-commerce \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043d\u0443\u0436\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445.\n <\/p>\n

\n Improve Media \u0437\u0430\u043c\u0435\u043d\u044f\u0435\u0442 \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0440\u0443\u0447\u043d\u043e\u0439 \u0442\u0440\u0443\u0434 \u0448\u0442\u0430\u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.\n <\/p>\n <\/div>\n\n

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\n \u0410\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u0443\u0441\u043b\u0443\u0433\u0438: \u0427\u0442\u043e \u043c\u044b \u0432\u043d\u0435\u0434\u0440\u044f\u0435\u043c\n <\/h2>\n

\n \u041c\u044b \u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0435\u043c \u00ab\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0441\u0442\u043e\u0432\u00bb. \u041c\u044b \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u0443\u044e \u043c\u0435\u0434\u0438\u0430-\u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u0435\u0442\u044f\u0445: Telegram, YouTube, Instagram, Facebook, LinkedIn<\/strong>.\n <\/p>\n \n

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1. \u041f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u0430\u0439\u043f\u043b\u0430\u0439\u043d\u043e\u0432<\/h3>\n
\n \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0439 \u043b\u043e\u0433\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u044b\u0440\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 (\u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u043e\u0432, \u043d\u043e\u0432\u044b\u0435 \u043a\u0435\u0439\u0441\u044b, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443) \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0443\u0435\u0442 \u0438\u0445 \u043f\u043e\u0434 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.\n <\/div>\n <\/div>\n \n
\n

2. \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f<\/h3>\n
\n \u0421\u0432\u044f\u0437\u043a\u0430 \u0432\u0430\u0448\u0438\u0445 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0441 API \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. \u0420\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u043a \u0438\u043b\u0438 \u043f\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043d\u044b\u043c \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u043c.\n <\/div>\n <\/div>\n \n
\n

3. \u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u0431\u043e\u0440 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/h3>\n
\n \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043f\u0430\u0440\u0441\u0435\u0440\u043e\u0432 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u0438 \u043b\u0438\u0434\u044b \u0441\u043e \u0432\u0441\u0435\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u043f\u0430\u043d\u0435\u043b\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f (Dashboard).\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
\n

\n \u041a\u0430\u043a \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u0440\u0430\u0431\u043e\u0442\u0430\n <\/h2>\n

\n \u0412\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u043d\u0438\u043c\u0430\u0442\u044c, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0448\u0442\u0430\u0442 \u0438\u0437 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u0432, \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0435\u0440\u043e\u0432 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432. \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0433\u043e\u0442\u043e\u0432\u044b\u0439, \u0443\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u044b\u0439 \u043e\u0442\u0434\u0435\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u0430\u0443\u0442\u0441\u043e\u0440\u0441\u0438\u043d\u0433\u0435.\n <\/p>\n

    \n
  1. \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0443\u0434\u0438\u0442:<\/strong> \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0432\u0430\u0448\u0438 \u0442\u0435\u043a\u0443\u0449\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u0442\u043e\u0447\u043a\u0438 \u043f\u043e\u0442\u0435\u0440\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/li>\n
  2. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u044b:<\/strong> \u0424\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u043c \u0436\u0435\u0441\u0442\u043a\u0443\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u0435 \u043f\u043e\u0434 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e.<\/li>\n
  3. \u0420\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b:<\/strong> \u041d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438, \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b.<\/li>\n
  4. \u0417\u0430\u043f\u0443\u0441\u043a \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f:<\/strong> \u041f\u0435\u0440\u0435\u0434\u0430\u0435\u043c \u0432\u0430\u043c \u0433\u043e\u0442\u043e\u0432\u0443\u044e \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0441 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u043c\u0438 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043e\u0442\u0447\u0435\u0442\u0430\u043c\u0438 \u043f\u043e KPI.<\/li>\n <\/ol>\n <\/div>\n\n
    \n

    \n \u0423\u0441\u043b\u043e\u0432\u0438\u044f \u043a\u043e\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438\n <\/h2>\n
      \n
    • \u0420\u0430\u0431\u043e\u0442\u0430 \u0432\u0435\u0434\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 B2B-\u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430.<\/li>\n
    • \u0420\u0430\u0441\u0447\u0435\u0442 \u0431\u0435\u0437\u043d\u0430\u043b\u0438\u0447\u043d\u044b\u0439, \u0441\u0442\u0440\u043e\u0433\u043e \u043f\u043e \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0443.<\/li>\n
    • \u0412\u0441\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u044b \u043a \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0448\u0435\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e.<\/li>\n <\/ul>\n <\/div>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      \u041f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u044b\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u0430\u0439\u043f\u043b\u0430\u0439\u043d\u043e\u0432 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0438 \u0441\u0431\u043e\u0440\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u043c\u0435\u0434\u0438\u0430-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[30,46,36],"class_list":["post-526","post","type-post","status-publish","format-standard","hentry","category-digital","tag-smm-services","tag-social-media-marketing","tag-services"],"acf":[],"yoast_head":"\n\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430: - 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