{"id":5329,"date":"2021-02-18T17:26:34","date_gmt":"2021-02-18T14:26:34","guid":{"rendered":"https:\/\/immediatech.net\/ru\/?p=5329"},"modified":"2021-02-18T17:58:34","modified_gmt":"2021-02-18T14:58:34","slug":"google-analytics-4-setup2021","status":"publish","type":"post","link":"https:\/\/immediatech.net\/ru\/google-analytics-4-setup2021\/","title":{"rendered":"GA4 &#8211; \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 (2021)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5329\" class=\"elementor elementor-5329\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de65a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de65a7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46fea8c\" data-id=\"46fea8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd8370 elementor-widget elementor-widget-heading\" data-id=\"6fd8370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Google Analytics 4 \u0438 \u0447\u0435\u043c \u043e\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u0432\u0435\u0440\u0441\u0438\u0439<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cf4fe elementor-widget elementor-widget-text-editor\" data-id=\"89cf4fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u0427\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043e\u0431 GA4?<\/strong><\/p><blockquote><p>Google \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u043b \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u0432\u0435\u0440\u0441\u0438\u0435\u0439 4, \u043d\u043e \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 GA4 \u0438 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 Google Analytics \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043c\u043e\u0434\u0435\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439\u00a0<strong>(event-driven data model)<\/strong>.<\/p><\/blockquote><p><em>\u041a\u0440\u0430\u0442\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440:<\/em><\/p><p>\u041d\u0430 \u0437\u0430\u0440\u0435 \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 (\u0432 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0435 2000-\u0445) \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0438 \u0438\u0437 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u043b\u0438\u0441\u044c \u043f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0432\u0441\u0435 \u043f\u043e\u0448\u043b\u0438 \u043f\u043e \u043f\u0443\u0442\u0438 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432 \u0441\u0435\u0430\u043d\u0441\u044b \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043d\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0441 \u0441\u0430\u0439\u0442\u043e\u043c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0438 30 \u043c\u0438\u043d\u0443\u0442 (\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u00a0<strong>\u0412\u0440\u0435\u043c\u044f \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u0441\u0435\u0430\u043d\u0441\u0430<\/strong>). \u041f\u043e\u0442\u043e\u043c \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u043e\u0434\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f (<strong>Single Page Application, SPA<\/strong>), \u0438 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438 \u0441\u0435\u0430\u043d\u0441\u043e\u0432 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f.<\/p><p>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u0435\u043d \u0434\u043b\u044f \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430\u00a0<strong>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u043e\u0442\u043a\u0430\u0437\u043e\u0432 (Bounce Rate)<\/strong>,\u00a0<strong>\u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u0435\u0430\u043d\u0441\u0430 (Session Duration), \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b (Time On Page)<\/strong>,\u00a0<strong>\u0441\u0442\u0440\u0430\u043d\u0438\u0446\/\u0441\u0435\u0430\u043d\u0441 (Pages\/Session)<\/strong>\u00a0\u0438 \u0442.\u0434. (\u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u044f \u0443\u0436\u0435 \u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438\u00a0<strong>\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u0445\u043e\u0434\u0430 (Landing Page)<\/strong>). \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u044e\u0442 \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 \u0434\u043b\u0438\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u0433\u0440\u044b, \u0432\u0438\u0434\u0435\u043e\u043f\u043b\u0435\u0435\u0440\u044b \u0438 \u0434\u0440.), \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438\u00a0<strong>\u0421\u0435\u0430\u043d\u0441\u044b\/\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccf71d elementor-widget elementor-widget-text-editor\" data-id=\"dccf71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435:<\/strong>\u00a0\u043c\u043e\u0434\u0435\u043b\u044c \u0434\u0430\u043d\u043d\u044b\u0445, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u0430\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439\u00a0<strong>(event-driven data model)<\/strong>.<\/p><\/blockquote><p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0440\u0435\u0448\u0438\u043b\u0438 \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u043e\u0442\u043a\u0430\u0437\u0430\u0432\u0448\u0438\u0441\u044c \u043e\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0431\u043b\u043e\u043a\u043e\u043c \u0441\u0435\u0430\u043d\u0441\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041e\u043d\u0438 \u0437\u0430\u043c\u0435\u043d\u0438\u043b\u0438 \u0435\u0433\u043e \u0433\u0438\u0431\u043a\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439\u00a0<strong>\u0441\u043e\u0431\u044b\u0442\u0438\u0439, \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432<\/strong>\u00a0\u0438\u00a0<strong>\u0441\u0432\u043e\u0439\u0441\u0442\u0432<\/strong>\u00a0\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u042d\u0442\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043a \u043b\u044e\u0431\u043e\u043c\u0443 \u043d\u043e\u0432\u043e\u043c\u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044e. \u041d\u043e \u043e\u043d\u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0430 \u0438 \u043a \u043e\u0431\u044b\u0447\u043d\u043e\u043c\u0443 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0443.<\/p><p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043d\u0435 \u0438\u0437\u043e\u0431\u0440\u0435\u043b\u0430\u00a0<strong>event-driven data model<\/strong>. \u0422\u0430\u043a\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0434\u0430\u043d\u043d\u044b\u0445 \u0431\u044b\u043b\u0430 \u044f\u0434\u0440\u043e\u043c Firebase Analytics \u0441 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0435\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u0432 2014 \u0433\u043e\u0434\u0443. \u042d\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0443\u0436\u0435 \u043c\u043d\u043e\u0433\u043e \u043b\u0435\u0442, \u043d\u043e \u0434\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f Google Analytics 4 \u0440\u0435\u0434\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u043b\u0441\u044f \u043a \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u043c.<\/p><p><strong>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 Google Analytics 4?<\/strong><\/p><p>\u0423 GA4 \u0435\u0441\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432, \u0438 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0438\u0437 \u043d\u0438\u0445 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u0442\u043e\u0433\u043e, \u043a\u0435\u043c \u0432\u044b \u044f\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043f\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438 &#8211; \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u043c, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u043c \u0438\u043b\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u043c.<\/p><p><strong>\u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432<\/strong><\/p><p>1) \u043a\u0440\u043e\u0441\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435<\/p><p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043a\u0430\u043a \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u043c, \u0442\u0430\u043a \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0442\u043e \u0443 \u0432\u0430\u0441, \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441 \u0440\u0430\u0437\u043d\u044b\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432. \u042d\u0442\u043e \u0443\u0434\u043e\u0431\u043d\u0435\u0435, \u0447\u0435\u043c \u0441\u0432\u043e\u0434\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 (rollup properties) \u0438\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/6033415?hl=ru\">\u0441\u0432\u043e\u0434\u043d\u0430\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c<\/a>, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0442\u0435\u043f\u0435\u0440\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0434\u043d\u0443 \u0438 \u0442\u0443 \u0436\u0435 \u0441\u0445\u0435\u043c\u0443 \u0440\u0430\u0431\u043e\u0442\u044b.<\/p><p>2) \u0446\u0435\u043d\u0442\u0440 \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/p><p>\u0414\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e GA4 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u0447\u0435\u043c \u0443\u0441\u0442\u0430\u0440\u0435\u0432\u0448\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 Google Analytics. \u042d\u0442\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u0432\u00a0<strong>\u0426\u0435\u043d\u0442\u0440\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/strong>\u00a0\u0435\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u0438 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043b\u044e\u0431\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e \u0442\u0435\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b (\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0438 \u0442.\u0434.), \u043b\u0438\u0431\u043e \u0436\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0433\u043e\u0442\u043e\u0432\u044b\u043c\u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u0430\u043c\u0438. \u0420\u0430\u043d\u044c\u0448\u0435 \u044d\u0442\u043e\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0431\u044b\u043b \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f GA360, \u0430 \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u043d \u043e\u0442\u043a\u0440\u044b\u0442 \u0432\u0441\u0435\u043c \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u043c.<\/p><p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0442\u0435\u043f\u0435\u0440\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u00a0<strong>Google BigQuery<\/strong>. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u044b\u0440\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0438\u0445 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c\u0438 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043d\u0438\u043c\u0438 \u0431\u0435\u0437 \u0441\u044d\u043c\u043f\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e SQL-\u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432.<\/p><p><strong>\u0414\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432<\/strong><\/p><p>1) \u0441\u043a\u043b\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u0438 \u043e\u0442\u0442\u043e\u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 (Propensity &amp; Churn Audience)<\/p><p>GA4 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u0438 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0438\u043b\u0438 \u0443\u0439\u0434\u0443\u0442 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 7 \u0434\u043d\u0435\u0439. \u042d\u0442\u043e \u043f\u043e\u0445\u043e\u0436\u0435 \u043d\u0430 programmatic (\u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0437\u0430\u043a\u0443\u043f\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b), \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0432\u0430\u0448\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432, \u0430 \u043d\u0435 \u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435\u0433\u043e \u0447\u0435\u0440\u043d\u043e\u0433\u043e \u044f\u0449\u0438\u043a\u0430 (third-party\u2019s black box).<\/p><p>2) \u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (New Engagement Metrics)<\/p><p>\u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0430 \u0446\u0435\u043b\u044c &#8211; \u043f\u043e\u0431\u0443\u0434\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u043c \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c, \u0442\u043e \u0432\u0430\u043c, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0437\u0430\u0445\u043e\u0447\u0435\u0442\u0441\u044f \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0447\u0438\u0442\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0432\u0438\u0434\u0435\u043e, \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u044e\u0442 \u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0444\u0430\u0439\u043b\u044b \u0438 \u0442.\u0434. GA4 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u043d\u043e\u0432\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u043b \u0438\u0437 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u043e\u043d\u044f\u0442\u0438\u0435\u00a0<em>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0437\u043e\u0432<\/em>.<\/p><p>3) \u043a\u0440\u043e\u0441\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u0430\u044f \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f (Cross-Platform Campaign Attribution)<\/p><p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0440\u043e\u0441\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u043e\u0439 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043d\u0430 \u0432\u0441\u0435\u0445 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 (\u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438) \u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043f\u0440\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c.<\/p><p><strong>\u0414\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432<\/strong><\/p><p>1)\u00a0 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 (Enhanced Measurement)<\/p><p>\u041e\u043d\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 (PageView), \u043d\u043e \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0433\u043b\u0443\u0431\u0438\u043d\u0443 \u0441\u043a\u0440\u043e\u043b\u043b\u0438\u043d\u0433\u0430 (\u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0443), \u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 (\u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u0441\u0441\u044b\u043b\u043e\u043a), \u043f\u043e\u0438\u0441\u043a \u043f\u043e \u0441\u0430\u0439\u0442\u0443, \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0432\u0438\u0434\u0435\u043e, \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0435 \u0444\u0430\u0439\u043b\u043e\u0432. \u0420\u0430\u043d\u044c\u0448\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u043f\u043e\u0434\u043e\u0431\u043d\u043e\u0435, \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0432\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 JavaScript-\u043a\u043e\u0434 \u043d\u0430 \u0441\u0430\u0439\u0442, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c\u00a0\u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00a0\u0438\u00a0\u0442\u0435\u0433\u0438\u00a0\u0432 Google Tag Manager. \u0412 GA4\u00a0\u044d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u0434\u0432\u0438\u043d\u0443\u0432 \u043f\u043e\u043b\u0437\u0443\u043d\u043e\u043a \u0432 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00a0<strong>\u0412\u043a\u043b<\/strong>.<\/p><p>2) \u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 Google Analytics 4 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u043e\u0442\u043b\u0430\u0434\u043a\u0438 (UI Debugging)<\/p><p>\u0412 GA4 \u0435\u0441\u0442\u044c \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442\u00a0<strong>DebugView<\/strong>. \u041e\u043d\u00a0\u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 (\u0441\u043e\u0431\u044b\u0442\u0438\u044f, \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438 \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f) \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u044e\u0449\u0438\u0435 \u0441 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430, \u043f\u043e\u043a\u0430 \u0432\u044b \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442\u0435 \u0441\u0432\u043e\u0439 \u043a\u043e\u0434). \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u043d\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 Chrome \u0438 \u043f\u0440\u043e\u043a\u0441\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Charles \u0438\u043b\u0438 Fiddler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6856c1e elementor-widget elementor-widget-heading\" data-id=\"6856c1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0447\u0435\u0440\u0435\u0437 GTM (Google Tag Manager)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0edae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0edae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef8873b\" data-id=\"ef8873b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939ac24 elementor-widget elementor-widget-text-editor\" data-id=\"939ac24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u044c \u0432\u0430\u0448\u0443 Google Analytics \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043e GA 4 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 Tag Manager, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0440\u044f\u0434 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a:<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c52b617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c52b617\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35dfaec\" data-id=\"35dfaec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574887a elementor-widget elementor-widget-heading\" data-id=\"574887a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. \u041f\u0435\u0440\u0435\u0439\u0442\u0438 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 Google Analytics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424a5a0 elementor-widget elementor-widget-text-editor\" data-id=\"424a5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0422\u0430\u043c \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0443\u043d\u043a\u0442 \u0410\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 GA4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91827ac\" data-id=\"91827ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1548216 elementor-widget elementor-widget-image\" data-id=\"1548216\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"246\" height=\"300\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-Google-Analytics-246x300.png\" class=\"attachment-medium size-medium wp-image-5334\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-Google-Analytics-246x300.png 246w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-Google-Analytics.png 548w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1cdfc8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cdfc8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a09c3d\" data-id=\"4a09c3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c987db elementor-widget elementor-widget-heading\" data-id=\"8c987db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. \u0412 \u043f\u043e\u044f\u0432\u0438\u0432\u0448\u0435\u043c\u0441\u044f \u043e\u043a\u043d\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \"\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441 GA4\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6999595 elementor-widget elementor-widget-text-editor\" data-id=\"6999595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u043e\u043a\u043d\u043e \u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 GA4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b82538b\" data-id=\"b82538b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1728818 elementor-widget elementor-widget-image\" data-id=\"1728818\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"123\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u0440\u0435\u0441\u0443\u0440\u0441-GA4-300x123.png\" class=\"attachment-medium size-medium wp-image-5336\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u0440\u0435\u0441\u0443\u0440\u0441-GA4-300x123.png 300w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u0440\u0435\u0441\u0443\u0440\u0441-GA4-1024x419.png 1024w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u0440\u0435\u0441\u0443\u0440\u0441-GA4-768x314.png 768w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u0440\u0435\u0441\u0443\u0440\u0441-GA4.png 1399w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3d0db1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3d0db1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4299b0\" data-id=\"e4299b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09258cd elementor-widget elementor-widget-heading\" data-id=\"09258cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. \u041a\u043b\u0438\u043a\u043d\u0443\u0442\u044c \u043d\u0430 \u043f\u0443\u043d\u043a\u0442 \"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0442\u0435\u0433\u0430\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdbd80 elementor-widget elementor-widget-text-editor\" data-id=\"ecdbd80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u041f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 GA4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-413e394\" data-id=\"413e394\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2bbca elementor-widget elementor-widget-image\" data-id=\"fa2bbca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430-\u0442\u0435\u0433\u0430-300x163.png\" class=\"attachment-medium size-medium wp-image-5337\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430-\u0442\u0435\u0433\u0430-300x163.png 300w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430-\u0442\u0435\u0433\u0430-1024x556.png 1024w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430-\u0442\u0435\u0433\u0430-768x417.png 768w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442-\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438-\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430-\u0442\u0435\u0433\u0430.png 1384w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1961f elementor-widget elementor-widget-image\" data-id=\"bf1961f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"123\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0442\u043e\u043a-\u0434\u0430\u043d\u043d\u044b\u0445-GA4-300x123.png\" class=\"attachment-medium size-medium wp-image-5338\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0442\u043e\u043a-\u0434\u0430\u043d\u043d\u044b\u0445-GA4-300x123.png 300w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0442\u043e\u043a-\u0434\u0430\u043d\u043d\u044b\u0445-GA4-1024x421.png 1024w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0442\u043e\u043a-\u0434\u0430\u043d\u043d\u044b\u0445-GA4-768x316.png 768w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u041f\u043e\u0442\u043e\u043a-\u0434\u0430\u043d\u043d\u044b\u0445-GA4.png 1414w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b92ee4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b92ee4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5a83ea\" data-id=\"e5a83ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f11500 elementor-widget elementor-widget-heading\" data-id=\"5f11500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043f\u043e\u0442\u043e\u043a\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 GA4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce16a4 elementor-widget elementor-widget-text-editor\" data-id=\"9ce16a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0421\u043a\u043e\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0432 Google Tag Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f97f6e7\" data-id=\"f97f6e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0c377 elementor-widget elementor-widget-image\" data-id=\"9f0c377\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f-\u043e-\u043f\u043e\u0442\u043e\u043a\u0435-300x163.png\" class=\"attachment-medium size-medium wp-image-5339\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f-\u043e-\u043f\u043e\u0442\u043e\u043a\u0435-300x163.png 300w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f-\u043e-\u043f\u043e\u0442\u043e\u043a\u0435-1024x558.png 1024w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f-\u043e-\u043f\u043e\u0442\u043e\u043a\u0435-768x419.png 768w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f-\u043e-\u043f\u043e\u0442\u043e\u043a\u0435.png 1501w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a68905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a68905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3a3cb7\" data-id=\"d3a3cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f213a98 elementor-widget elementor-widget-heading\" data-id=\"f213a98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0435\u0433\u0430 \u0432 Google Tag Manager<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539cd3d elementor-widget elementor-widget-text-editor\" data-id=\"539cd3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0412 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u0430 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 <strong>&#8220;Google Analytics: \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f GA4&#8221;<\/strong>, \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 &#8220;<strong>All pages<\/strong>&#8220;, \u0447\u0442\u043e\u0431\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b\u0430 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0441\u0430\u0439\u0442\u0430&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-802e5e4\" data-id=\"802e5e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e168c66 elementor-widget elementor-widget-image\" data-id=\"e168c66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/GTM-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u0442\u0435\u0433\u0430-300x135.png\" class=\"attachment-medium size-medium wp-image-5340\" alt=\"\" srcset=\"https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/GTM-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u0442\u0435\u0433\u0430-300x135.png 300w, https:\/\/immediatech.net\/ru\/wp-content\/uploads\/2021\/02\/GTM-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u0442\u0435\u0433\u0430-1024x462.png 1024w, 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