Experienced webmasters know that the well-being of any online project largely depends on the timely collection of data, as well as its further processing.

An advertising campaign will only be beneficial if you have defined priority tasks and added web analytics before launching it.

To do this, it is worth installing Google Analytics. Free and easy to use, this tool allows the site administrator to get accurate information about visitor actions and conversions.

Thanks to analytics, you will find out:

• – how the design change affected visitor behavior;
• – where most users come to the site from;
• – whether advertising brings the expected results;
• – which pages are the most visited.