Alphabetical Glossary of Digital Marketing Terms
...which we use on our website, blog, in presentations, and when communicating with our clients.
The problem is not that information is not available. The problem is that I am not available to information. David Allen
B
- B2b (Business To Business)
- Backlink
- Backpressure Handling
- Banners
- Baseline
- Batching vs. Streaming
- Behavioral targeting
- Below the fold
- Bounce
- Bounce rate
- Bounce Rate GA (Google Analytics)
- Bounce Rate YM (Yandex Metrika)
- Breadcrumb navigation
- Bufferapp
C
- Customer Journey Map (Google Analytics)
- CPA, cost per action
- CPC/PPC
- CPM, Cost per thousand Impression
- CPV – cost per view
- CAC – cost acquisition client
- Canonical URL
Cart abandonment
- Clickbait
- CMS
- Conversion
Content Marketing
- Click
- Click to Call
- Click map
- Clickstream
- Click-through rate, CTR
- Custom Variables GTM
- Click-through page
- Cloaking
- Confidence level
- CRO
- Cookies
- Cross Sales
- ClientID
- CSS-selector
D
- dataLayer
- Data Ingestion
- Data Reconciliation
- Dead Letter Queue (DLQ)
- Deduplication
- Debug Mode in Google Tag Manager
- Deeplink
- Directional cues
- Direct
- Dynamic content
E
- E-mail marketing
- End-to-End Data Integrity
- Event – Google Analytics
- Event Payload
- Event-Driven Architecture (EDA)
- Exit PopUp
- Exit Survey
- Exponential Backoff
- Expected CTR
- External Conernt Marketing
- Eye Flow
F
- Facebook Ads Manager
- Facebook Ads
- Facebook Pages
- Facebook Grups
- Facebook Group Topics
- FTP
- Form Analytics
- Funnel
G
- Gamification
- Geo-fencing
- GetResponse
- Google Ads (Adwords)
- Google Analytics Debugging Tools
- Google Analytics (structure)
- Google Tag Manager (GTM)
- Google Analytics Libraries
Growth Hacking
- GTM forms
- GTM varibles
- GTM trigger
- Custom Variables in GTM
- GTM Variable Builder
H
- Http/Https (WEB)
- Heatmap
Hero Image
I
- ID
- Idempotency
- Impressions
- Interruption
- IP
- IP telecom
J
- Java Script
- JPEG: Joint Photographic Expert Group
L
- Latency vs. Throughput
- Latent Conversion
- Landing page
- Landing Page Quality
- Leads
- Link
- Link Building
- Live Chat
- LTV – Live Time Value
M
- Mass Follow
- Meta tag
- Microsite
- Multivariate testing
N
- NSM
- Null Hypothesis
O
- Observability & Monitoring
- Offer
- Open Graph
- Organic traffic
- Outbound Links
- Outbound marketing
P
- Page (web)
- Personalization
- Proximity
Q
- QoQ: Quarter-over-Quarter
- QR Code: Quick Response Barcode
- QTD: Quarter-to-Date
R
- Regular Expressions Google Analytics
- Refferal
- Refferal link
- Rel canonical
- Responsive Website Desigh, RWD
- Retargeting
- Retry Mechanism
- Revenue per visitor, RPV
- ROI
S
- Sample Size
- Sampling Data
- Scarcity
- Schema Evolution & Validation
- Search/Ads (Yandex)
- Search Console
- SEO
- SEO-audit
- SERPS, Search engine result page
- Site Map
- SMM
- Social Proof
- Split Testing
- Split-URL Testing
- Standart Error
- Statistical Significance
T
- targeting
- Target Audience
- Tag GTM
- Trigger GTM
- Test Hypothesis
- Title-tag
- Trust badges
- Test duration
U
- URL
- Unique visitors
- UserID – YM
- Universal Analytics
- UX – user experience
- User ID
- UTM метки
- Upsell
- Update
- Usability
- User testing
- UserIntent
- User generated content, UGC
V
- Variable, Variation
- Viewing depth
- video
- video marketing
- vk.com
W
- webmaster
- widgets
- www
- white spaсe
- wordpress
- web analytics
X
- XAP
- XML: eXtensible Markup Language
- Xrumer
SHARE ON SOCIAL MEDIA
Facebook
Twitter
LinkedIn
Improve Media
Effective Digital
since 2012