GTM triggers
A trigger in GTM is a condition that activates or blocks a tag. There must be at least one trigger to start a tag.
Variables in GTM
A variable in Google Tag Manager is an object that is given a name and can take on different values (like a key-value pair). The name of the variable is constant, and its value changes depending on what actions are taking place on the site. The obsolete name for a variable in the previous version of Google Tag Manager was macro.
Google Analytics (structure)
There are several levels of account hierarchy in Google Analytics: account, resource, and view
Google Tag Manager
Google Tag Manager (GTM) is a free tag management system that allows you to easily add and update measurement and marketing tags on your website or mobile app without having to modify the code.
DataLayer
A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.
Customer Journey Map in Google Analytics
Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.
Google Analytics Libraries
Google has its own client libraries for the most common programming languages (PHP, Java, Python, JavaScript) to use the API.
Setting up standard e-commerce with GTM
An exhaustive guide to setting up standard e-commerce with Google Tag Manager. Tested in practice. Let’s dive into this topic.
E-commerce
Let Improve Media help your retail business set up and manage Google, META (Instagram and Facebook), and Yahoo campaigns. We can promote your online products or local range, drive traffic to your website or shop and increase online sales.
4 Factors of Instagram Reels
The marketing goal of Reels is to attract new audiences. In this publication, we will look at important factors and a content plan for Reels.