The Bounce Rate metric in web analytics measures the percentage of website visitors who leave the site without taking a desired action. It’s calculated as the number of single-page sessions (where the user only views one page) divided by the total number of sessions.
UTM tags (Urchin Tracking Module tags) are snippets of code that you can add to the end of a URL to track the performance of marketing campaigns and specific links. They consist of parameters that provide information about where website traffic originates and how users find your content.
A unique visitor is a person who visited a website (at a specific URL) during a specific period of time
This is the first spring publication about the nuances of Instagram promotion that help you achieve your social media account goals. We’ll explore the subtleties that will help you retain customers and expand your audience reach
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
While there are no direct ways to completely avoid paying VAT on Meta ads in Poland if you’re a business, there are some scenarios and mechanisms that might reduce or delay your VAT payment:
VAT and Advertising on Facebook and Instagram in the EU Read More »
A Youtube webinar is a tool for interacting with your audience. You can teach something and answer customer questions live.
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
Портрет клиента, или Customer Profile — это образ реального покупателя, для которого ваш продукт является решением проблемы.
