Digital Marketing Service
Digital Marketing Service enhances our clients’ marketing with the most effective technologies and helps them achieve better results online
Logo creation
Logo is an important element of the concept, reflecting the company’s direction and evoking associations with a specific brand.
Design development
Development of a logo, corporate identity for the project, determination of the optimal design for publications and content templates.
Bounce Rate in Yandex Metrica
Bounce Rate in Yandex Metrica is a metric that measures the percentage of single-page visits or sessions on a website. It indicates the number of visitors who leave a website after viewing only one page, without interacting with it further.
Bounce Rate (Google Analytics)
Bounce rate = number of sessions with one page view / total number of sessions. Bounce rate is a fraction of the total number of sessions.
UX — user experience
UX — это сфера между дизайном и аналитикой: дизайнеры думают о том, какие ощущения вызывает продукт, и разрабатывают прототипы.
User ID (Google Analytics)
Как только клиент прошел авторизацию Analytics фиксирует его User ID. Он показывает конкретику о количестве пользователей, а не устройств.
Client ID in Google Analytics
In Google Analytics, a Client ID is a unique identifier assigned to each browser-device pair that visits your website. It’s a randomly generated number stored in a cookie (_ga cookie for Universal Analytics or ga container ID for GA4) on the user’s device.
Sampling Data (Google Analytics)
Sampling is a way of sampling the data on which the reporting will be based.
GTM forms send
Google Tag Manager (GTM) doesn’t directly “send” forms, but it plays a crucial role in tracking form submissions and sending that data to other platforms like Google Analytics. Here’s how it works: