GTM triggers
A trigger in GTM is a condition that activates or blocks a tag. There must be at least one trigger to start a tag.
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Variables in GTM
A variable in Google Tag Manager is an object that is given a name and can take on different values (like a key-value pair). The name of the variable is constant, and its value changes depending on what actions are taking place on the site. The obsolete name for a variable in the previous version of Google Tag Manager was macro.
Google Analytics (structure)
There are several levels of account hierarchy in Google Analytics: account, resource, and view
Google Tag Manager
Google Tag Manager (GTM) is a free tag management system that allows you to easily add and update measurement and marketing tags on your website or mobile app without having to modify the code.
DataLayer
A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.
Customer Journey Map in Google Analytics
Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.
Google Analytics Libraries
Google has its own client libraries for the most common programming languages (PHP, Java, Python, JavaScript) to use the API.
Offer
An offer in marketing refers to a special promotion or deal that is limited in time and designed to be irresistible to customers. It’s a persuasive tactic aimed at driving immediate action from potential buyers.
Leads
Leads – people interested in a product or service who have left their contact details to get in touch with them.
Viewing depth
Browsing (Viewing) depth – the number of pages viewed by one site visitor in one session