Authoritative sites
Authoritative sites are sites that are trusted by search engines for the quality of their content and the reliability of their information. They usually comply with certain algorithms
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Above the fold
Above the fold – the top half of the visible part of the site on the first screen. In other words, the visible part of the site when it loads.
Audience (Audience of the WEB-site/project)
Audience in web-analytics – a set of Internet users who have visited a certain web-site; a community of people formed by a web-project.
Analytics (Web analytics)
Web analytics is a system for measuring, collecting, analysing, presenting and interpreting information about visitors to websites in order to improve and optimise them.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
External content marketing
Content is the most important component of any website, but the popularity of content is determined by a properly chosen distribution strategy.
Facebook Pixel
Инструмент Facebook для измерения эффективности рекламы и точной настройки таргетинга на основе собранных данных
Google Analytics
Google Analytics (GA) is a free web analytics service offered by Google that provides detailed statistics about visitors to websites. GA helps website owners and marketers understand how users interact with their site, where they come from, what pages they view, how long they stay on the site, and much more.