User ID (Google Analytics)
Как только клиент прошел авторизацию Analytics фиксирует его User ID. Он показывает конкретику о количестве пользователей, а не устройств.
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Client ID in Google Analytics
In Google Analytics, a Client ID is a unique identifier assigned to each browser-device pair that visits your website. It’s a randomly generated number stored in a cookie (_ga cookie for Universal Analytics or ga container ID for GA4) on the user’s device.
Sampling Data (Google Analytics)
Sampling is a way of sampling the data on which the reporting will be based.
GTM forms send
Google Tag Manager (GTM) doesn’t directly “send” forms, but it plays a crucial role in tracking form submissions and sending that data to other platforms like Google Analytics. Here’s how it works:
Attribution model
A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.
CTR (Expected CTR)
Click-through rate (CTR) is a metric in online advertising that measures the percentage of users who click on an ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions (times the ad was displayed).
search/ads (yandex)
To view your adverts in the Yandex.Direct search engine, it is convenient to use a special ad search.