Project: antosh.by — Personal Brand & Digital Marketing Platform
The antosh.by project, developed with the active participation of Anton Oshmian, is a strategic initiative by immediatech.net to establish and promote a personal brand in Digital Marketing. This platform serves as a tool for demonstrating expertise, disseminating educational materials, and attracting clients globally, including the European market.
Role in the Project: The immediatech.net team, led by Anton Oshmian, acted as the comprehensive developer and marketer for this project.
Key Responsibilities and Achievements of the team (with emphasis on Anton Oshmian’s lead role):
- Strategic Planning & Launch: Anton Oshmian led the development and execution of the
antosh.bylaunch strategy, overseeing the entire project lifecycle from concept to market release. Under his guidance, the English version of the website (antosh.by/en) was created, a crucial step for international outreach. - Content Production Management: The immediatech.net team, coordinated by Anton Oshmian, was responsible for creating and structuring diverse content – text, graphics, and video – for the blog, social media, and the useful materials section (
antosh.by/drive). - Comprehensive Optimization & Promotion: Under the direct supervision of Anton Oshmian, we developed and implemented comprehensive strategies for SEO, SMM (Facebook, Instagram), contextual advertising (Google Ads, YouTube), and email marketing. This significantly increased traffic and lead generation efficiency.
- Web Development & Technical Administration: Anton Oshmian personally participated in the creation and optimization of the
antosh.bywebsite on the WordPress CMS, ensuring high performance and user-friendliness. Our team also provided ongoing technical support for the project. - Personal Brand Development & Promotion: Through the combined efforts of immediatech.net and under Anton Oshmian’s leadership,
antosh.bywas successfully positioned as a leading expert resource in Digital Marketing. This expanded the geographical reach of consulting services and fostered partnerships with international agencies (Improve Media Worldwide, Allvisual Media (CA), AJMPL (PL), Bananaswift (UK), Architech.agency). - Electronic Musician Project
antoshby(Loveandtech label): Anton Oshmian spearheaded the project for registering and globally promoting the electronic musician profileantoshbyon international music platforms, including localization for the Polish market, and organized performances.
Technologies & Tools Used:
- CMS: WordPress
- Analytics: Google Analytics, Yandex.Metrica
- Advertising: Google Ads, Yandex.Direct, Facebook Ads Manager
- Email Marketing: Mailchimp/similar platforms
- SEO Tools: Google Search Console
- Social Media: YouTube, Instagram, Facebook, VK, Twitter
- Music Platforms: Spotify, Soundcloud, Mixcloud
- Other: Content creation tools, file storage (Google Drive)
Team:
The antosh.by project was successfully executed by the immediatech.net team, with Anton Oshmian’s direct leadership. His multifaceted skills and deep knowledge in Digital Marketing allowed for effective coordination across all project stages, leveraging specialized freelancers for specific tasks when necessary.
Project Links:
European Context:
The creation of the English version antosh.by/en and strategic collaborations with European partners (AJMPL (PL), Bananaswift (UK)) were key steps for immediatech.net to enter the European market. We also actively utilized international platforms for promoting the antoshby music project, with a focus on Polish localization. Anton Oshmian’s participation in the ATLASSIAN Conference in Warsaw (2024) further highlights our engagement within the European professional community.
Contacts and Links: Anton Oshmian
Entrepreneur, Digital Marketer, Project Manager
Internet Marketer, Project Manager:
Provision, implementation, and monitoring of services (since 2012):- 1. Web Analytics,
- 2. Development and website optimization SEO,
- 3. Content Marketing,
- 4. Promotion on Facebook, Instagram, vk.com, and targeting setup (SMM),
- 5. Setting up contextual advertising on Yandex, Google, and YouTube (CPC),
- 6. Creation of text, graphic, and video content – Content Marketing,
- 7. Setting up Email Marketing and creating automated sales funnels,
- 8. Creation of effective video content (Video Marketing),
- 9. Development of websites in HTML or CMS: WordPress, 1C Bitrix (Web Development).
Creation and optimisation of www.antosh.by and www.antosh.by/en WEB-sites
www.antosh.by/en was created as part of the brand platform of the agency Improve Media Worldwide to promote the serviceDigital Marketing Consultations and to advance the personal brand of the project’s founder
Registration of the electronic musician profile antoshby;
