Project: Loveandtech Music – Electronic Music Curation & Promotion
Loveandtech is a unique cross-media project launched by the immediatech.net team under the leadership of Anton Oshmian, within the Improve Media (immedia.by) brand. Since 2012, the project has been dedicated to exploring, analyzing, and popularizing the best electronic music in Tech, IDM, and Minimal styles. Loveandtech also operates as a label, promoting artists and organizing exclusive charts and events worldwide.
Our Role in the Project: The immediatech.net team, under the strategic management of Anton Oshmian, was responsible for the comprehensive development of Loveandtech as a media project, label, and event organizer.
Key Responsibilities and Achievements of the team (with emphasis on Anton Oshmian’s lead role):
- Cross-Media Platform Development & Launch: Anton Oshmian spearheaded the creation and evolution of Loveandtech as a multi-channel project, integrating music platforms, social networks, and content hubs.
- Music Content & Label Management: We managed the creation and promotion of exclusive music charts on leading platforms (Spotify, Mixcloud, YouTube, YT Music), curated label content, and promoted ABLETON artists, including
antoshby. - Organization of International Events: Under Anton Oshmian’s direction, our team successfully organized and executed numerous electronic music events worldwide, overseeing all aspects from logistics to marketing.
- Visual & Video Content Production: We developed and produced musical and visual content (videos, posters, photos) to promote Loveandtech artists and events, ensuring high-quality production value.
- Digital Promotion & PR: The immediatech.net team effectively promoted Loveandtech across social media (VK.com, Instagram, Facebook, Twitter) and music platforms, fostering a loyal community and expanding the project’s reach.
- ABLETON Live Expertise: Since 2007, Anton Oshmian has provided exclusive ABLETON Live content, underscoring the project’s and label’s deep technical expertise.
Platforms & Channels Used:
- Social Media: VK.com, Instagram, Facebook, Twitter
- Music & Video Platforms: Spotify, YouTube, YT Music, Soundcloud, Mixcloud
- Products: ABLETON Live (exclusive content)
- Event Organization: (Visual materials – posters, photos, videos)
European Context:
The Loveandtech project has maintained an international scope from its inception, actively using global music platforms and social networks to promote content and artists. Organizing events worldwide and promoting artists aimed at an international (including European) audience demonstrates our expertise in managing cross-border media projects and cultural initiatives.
Loveandtech online:
- vk.com: vk.com/loveandtech
- Instagram: instagram.com/loveandtech
- Facebook: facebook.com/loveandtech.records
- Spotify: playlist
- YouTube: playlist
DJ Sets and Tracks
- Soundcloud: soundcloud.com/antoshby
- Mixcloud: mixcloud.com/antoshby
Ableton Live exclusive content since 2007
ABLETON LIVE Artists:
- – antoshby
Events (worldwide)
POSTER
