Lead Generation
Attracting hot leads to our clients’ businesses through meticulous setup of web analytics and advertising channels based on the CPL (PPL) model.
analytics
CPA (cost per action)
Цена за действие (CPA) рассчитывается как стоимость, деленная на количество измеряемых действий. Так, например, если расходы на кампанию составляют 150 долларов США, а действий, связанных с этой кампанией, – 10, это даст кампании стоимость за действие 15 долларов США.
Regular expressions in Google Analytic
Regular expressions (RegExp) is a tool for searching text strings and checking them against a pattern, character or word. The result of a regular expression is a subset of data selected according to the logic inherent in the expression.
Custom variables in GTM
You can create both inbuilt and custom variables. Custom variables help to collect filtered information in a certain way.
GTM Variable Builder
GTM Variable Builder browser extension allows you to create custom variables of type Own JavaScript code and retrieve values of site elements in just 1 click.
Tags in Google Tag Manager
A tag in GTM is a JavaScript code fragment that collects data about visitors on a website/application and forwards it to third-party services – Google Analytics, Google AdWords, Facebook, etc.
Google Analytics (structure)
There are several levels of account hierarchy in Google Analytics: account, resource, and view
Google Tag Manager
Google Tag Manager (GTM) is a free tag management system that allows you to easily add and update measurement and marketing tags on your website or mobile app without having to modify the code.
DataLayer
A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.
