GTM triggers

A trigger in GTM is a condition that activates or blocks a tag. There must be at least one trigger to start a tag.

Customer Journey Map in Google Analytics

Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.

Analytics (Web analytics)

Web analytics is a system for measuring, collecting, analysing, presenting and interpreting information about visitors to websites in order to improve and optimise them.

Attribution model

A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.

Analytics

Gain comprehensive web traffic analytics and clear reports for optimizing your website, advertising, and social media strategies.

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