Google Looker Studio Guide
Visualized reports with charts and tables allow you to turn raw business data into informative and digestible information.
Analytics
Google Analytics debugging tools
In case Google Analytics is not working correctly, it is advisable to debug the system to detect and eliminate errors
GTM triggers
A trigger in GTM is a condition that activates or blocks a tag. There must be at least one trigger to start a tag.
Customer Journey Map in Google Analytics
Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.
GA4 – installation and configuration (2021)
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
UTM Tags Role in End-to-End Analytics
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
Company Analysis Template for Creating a Unique Selling Proposition (USP)
Introducing a template for analyzing your company when creating a USP and providing information about it to customers. Answering these questions will help you better understand the market and target audience when launching advertising campaigns…
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Analytics (Web analytics)
Web analytics is a system for measuring, collecting, analysing, presenting and interpreting information about visitors to websites in order to improve and optimise them.
Attribution model
A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.