VAT and Advertising on Facebook and Instagram in the EU

While there are no direct ways to completely avoid paying VAT on Meta ads in Poland if you’re a business, there are some scenarios and mechanisms that might reduce or delay your VAT payment:
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Инструмент Facebook для измерения эффективности рекламы и точной настройки таргетинга на основе собранных данных
Facebook Shopping Setting up

If you have an online store, adding products to Facebook allows for integration with Shopping Tags, Instagram, and more.
Лидогенирация Facebook

В данной статье рассмотрены возможности, которые представляет Facebook для захвата лидов…
Optimizing Video Content for Facebook

Use different types of video content to achieve specific goals – for example, publish product video reviews for direct sales.