Event Google Analytics (GA)
Google Analytics events are designed to track user interactions with any elements of the site regardless of page views or screens.
google analytics
Regular expressions in Google Analytic
Regular expressions (RegExp) is a tool for searching text strings and checking them against a pattern, character or word. The result of a regular expression is a subset of data selected according to the logic inherent in the expression.
Google Analytics debugging tools
In case Google Analytics is not working correctly, it is advisable to debug the system to detect and eliminate errors
Debugging mode in Google Tag Manager
Preview mode allows you to verify the correctness of Google Tag Manager tag settings before publishing a container, to identify current problems during the testing phase and to reduce the risk of their occurrence in the future. Preview mode in GTM is also called debug mode.
Google Analytics (structure)
There are several levels of account hierarchy in Google Analytics: account, resource, and view
Setting up standard e-commerce with GTM
An exhaustive guide to setting up standard e-commerce with Google Tag Manager. Tested in practice. Let’s dive into this topic.
GA4 – installation and configuration (2021)
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
Analytics (Web analytics)
Web analytics is a system for measuring, collecting, analysing, presenting and interpreting information about visitors to websites in order to improve and optimise them.
Bounce Rate (Google Analytics)
Bounce rate = number of sessions with one page view / total number of sessions. Bounce rate is a fraction of the total number of sessions.