Google Looker Studio Guide
Visualized reports with charts and tables allow you to turn raw business data into informative and digestible information.
web-analytics
Churn rate
Churn rate, also known as the rate of attrition or customer churn, is a metric that measures the rate at which customers stop doing business with an entity within a specific period. This can be applied to various scenarios:
CAC – cost acquisition client
Customer Acquisition Cost (CAC) is a key business metric that measures the average cost a company incurs to acquire a new customer. It includes all costs associated with sales and marketing efforts, such as advertising expenses, salaries, commissions, bonuses,
CPA (cost per action)
Цена за действие (CPA) рассчитывается как стоимость, деленная на количество измеряемых действий. Так, например, если расходы на кампанию составляют 150 долларов США, а действий, связанных с этой кампанией, – 10, это даст кампании стоимость за действие 15 долларов США.
Event Google Analytics (GA)
Google Analytics events are designed to track user interactions with any elements of the site regardless of page views or screens.
Google Analytics debugging tools
In case Google Analytics is not working correctly, it is advisable to debug the system to detect and eliminate errors
CSS selectors in Google Tag Manager (GTM)
CSS selectors in Google Tag Manager (GTM) are used to target specific HTML elements on a webpage. They are a powerful tool for creating triggers and tags that interact with specific elements, allowing for precise tracking and customization.
Custom variables in GTM
You can create both inbuilt and custom variables. Custom variables help to collect filtered information in a certain way.
GTM Variable Builder
GTM Variable Builder browser extension allows you to create custom variables of type Own JavaScript code and retrieve values of site elements in just 1 click.
Tags in Google Tag Manager
A tag in GTM is a JavaScript code fragment that collects data about visitors on a website/application and forwards it to third-party services – Google Analytics, Google AdWords, Facebook, etc.