GTM triggers
A trigger in GTM is a condition that activates or blocks a tag. There must be at least one trigger to start a tag.
web-analytics
DataLayer
A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.
Customer Journey Map in Google Analytics
Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.
Setting up standard e-commerce with GTM
An exhaustive guide to setting up standard e-commerce with Google Tag Manager. Tested in practice. Let’s dive into this topic.
GA4 – installation and configuration (2021)
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
UTM Tags Role in End-to-End Analytics
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
Account
Account (account) – a set of data about the user, necessary for recognising him/her and providing access to his/her personal data and settings of the service or website.
AGS (filter from Yandex)
AGS from Yandex. A filter that removes sites with excessive adverts, links, etc. from the search results. “Anti-GovnoSite”, and abbreviated as AGS.
Audience (Audience of the WEB-site/project)
Audience in web-analytics – a set of Internet users who have visited a certain web-site; a community of people formed by a web-project.