Attribution model
A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.
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CTR (Expected CTR)
Click-through rate (CTR) is a metric in online advertising that measures the percentage of users who click on an ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions (times the ad was displayed).
Rel canonical
rel canonical — is a tag that tells search engines which of the same pages are considered additional pages and which are considered main pages.
LTV or customer lifetime value
LTV is a metric that can be used to understand the degree of customer interest in a particular product/service.
Target Audience
A target audience is a group of consumers who exhibit the most active consumer behaviour in a particular community.