How Yandex Metrica calculates Bounce Rate:

Yandex Metrica considers a visit as a bounce if:

The user views only one page during the visit.
The visit duration is less than 15 seconds (this can be adjusted in settings).
No “not a bounce” event is registered (e.g., scrolling, clicking, form submission).
Why Bounce Rate is important:

Website Engagement: High bounce rate may indicate that users are not finding the content relevant or engaging.
User Experience: It can reveal potential issues with website design, navigation, or content that may be causing users to leave quickly.
Conversion Optimization: A high bounce rate can negatively impact conversion rates, as users are not staying long enough to complete desired actions.

What is considered a good Bounce Rate:

A good bounce rate can vary depending on the type of website and industry. However, generally, a bounce rate between 26% and 40% is considered excellent, 41% to 55% is roughly average, 56% to 70% is higher than average, but may not be cause for alarm depending on the website.  

How to reduce Bounce Rate:

Improve Content Relevance: Ensure that the content on your website is relevant to the target audience and search queries.
Enhance User Experience: Make your website easy to navigate, visually appealing, and mobile-friendly.
Optimize Page Load Speed: Slow-loading pages can increase bounce rate. Optimize images, scripts, and other elements to improve page speed.
Add Internal Links: Include internal links to other relevant pages on your website to encourage users to explore further.
Use Clear Calls to Action: Guide users to take specific actions, such as signing up for a newsletter, making a purchase, or contacting you.
By monitoring and analyzing bounce rate data in Yandex Metrica, website owners can identify areas for improvement and optimize their websites to increase user engagement and conversions.