Google Analytics Attribution Model
Learn which channels played a key role in the purchase and realise that some of the money is going “NOT THERE” using the Google Analytics attribution model
CTR (Expected CTR)
Click-through rate (CTR) is a metric in online advertising that measures the percentage of users who click on an ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions (times the ad was displayed).
search/ads (yandex)
To view your adverts in the Yandex.Direct search engine, it is convenient to use a special ad search.
Digital Marketing Consultations
Thanks to the extensive experience of digital marketers and dozens of successful cases, the consultation service from Improve Media will help solve the necessary tasks.
Rel canonical
rel canonical — is a tag that tells search engines which of the same pages are considered additional pages and which are considered main pages.
Web development
Improve Media offers website development, landing pages, e-commerce stores, and web services. We can develop a website on the desired CMS
LTV or customer lifetime value
LTV is a metric that can be used to understand the degree of customer interest in a particular product/service.