Target audience and customer portrait on the Internet
An online target audience (TA) is a group of internet users who are likely to take a targeted action on a website.
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Company Analysis Template for Creating a Unique Selling Proposition (USP)
Introducing a template for analyzing your company when creating a USP and providing information about it to customers. Answering these questions will help you better understand the market and target audience when launching advertising campaigns…
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Why it’s more profitable to outsource services,
Lately, I’ve been coming across articles and case studies from various sources about effective internet marketing more and more often. About how content is very important, about how good and original presentation of information can be many times more effective than SEO, and so on…
Some tips for proper design of multi-links
Multi-link is a tool that is widely used by the business segment of Instagram. Developers of multi-link services assure that creating the simplest page can take no more than 5 minutes…
Website content for solving specific tasks
A high-quality website, expensive design, and other elements lose their meaning if there’s no content that your target audience needs.
What is a Tripwire?
A tripwire is a small first purchase. It’s not your main product yet, but it’s also not a free lead magnet.
Alt (Alternative Text)
Alt is an alternative text for the img (image) tag. The text tells the search engine what is shown in the image.
Alias
Alias – An additional domain for an existing site. When accessing the alias, the user is directed to the main site.
Acceptor (Acceptor Site)
An acceptor or recipient site is a promoted site that is linked to by backlinks placed on a donor site.
Account
Account (account) – a set of data about the user, necessary for recognising him/her and providing access to his/her personal data and settings of the service or website.