GA4 – installation and configuration (2021)
The difference between GA4 and previous versions of Google Analytics is the event-driven data model. Lets dive into…
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Welcome to the Improve Media Blog.
This is a collection of publications about the tools we use for promotion.
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VAT and Advertising on Facebook and Instagram in the EU
While there are no direct ways to completely avoid paying VAT on Meta ads in Poland if you’re a business, there are some scenarios and mechanisms that might reduce or delay your VAT payment:
VAT and Advertising on Facebook and Instagram in the EU Read More »
How to Conduct a YouTube Webinar
A Youtube webinar is a tool for interacting with your audience. You can teach something and answer customer questions live.
UTM Tags Role in End-to-End Analytics
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
Target audience and customer portrait on the Internet
An online target audience (TA) is a group of internet users who are likely to take a targeted action on a website.
Target audience and customer portrait on the Internet Read More »
Company Analysis Template for Creating a Unique Selling Proposition (USP)
Introducing a template for analyzing your company when creating a USP and providing information about it to customers. Answering these questions will help you better understand the market and target audience when launching advertising campaigns…
Company Analysis Template for Creating a Unique Selling Proposition (USP) Read More »
Why it’s more profitable to outsource services,
Lately, I’ve been coming across articles and case studies from various sources about effective internet marketing more and more often. About how content is very important, about how good and original presentation of information can be many times more effective than SEO, and so on…
Website Promotion Checklist
Publishing a checklist for comprehensive WEB-site promotion. This process allows you to create a stream of clients from WEB traffic.
Some tips for proper design of multi-links
Multi-link is a tool that is widely used by the business segment of Instagram. Developers of multi-link services assure that creating the simplest page can take no more than 5 minutes…