Project: immedia.by – Comprehensive Digital Marketing for Businesses
Under the leadership of Anton Oshmian, the immediatech.net team developed and successfully launched the brand platform for the digital marketing agency Improve Media (immedia.by). Since 2012, this project has been a cornerstone of our work, creating and implementing effective digital marketing strategies for Small and Medium Business (SMB) clients. Under this brand, we’ve successfully executed over 100 projects and initiated key European sub-projects, including AJMPL (Poland).
Our Role in the Project: The immediatech.net team, under the strategic management of Anton Oshmian, was responsible for the creation, development, and promotion of the comprehensive platform for Improve Media.
Key Responsibilities and Achievements of the team (with emphasis on Anton Oshmian’s lead role):
- Brand Platform Development & Launch: Anton Oshmian led the creation and full launch cycle of
immedia.by, including corporate website development and consistent branding across all social media channels to establish a strong, recognizable brand. - Managing Over 100 Marketing Campaigns: Under our guidance, we executed large-scale content marketing, SEO (especially for E-commerce), targeted and contextual advertising, and SMM strategies for Improve Media’s clients, leading to consistent growth and success across more than 100 projects.
- Content Strategy Creation & Implementation: We developed and deployed a comprehensive content strategy, including creating and publishing materials on effective digital marketing, establishing
immedia.byas an authoritative information channel in the industry. - Event Organization & Execution: Our team, spearheaded by Anton Oshmian, organized and actively participated in industry events, significantly popularizing the project among its target audience.
- European Market Expansion: Anton Oshmian initiated and successfully launched several European sub-projects, including the opening of an office and a **Graphic Design Studio in Warsaw (AJMPL)**. This significantly broadened our service geography and strengthened immediatech.net‘s presence in the EU.
- Partnership Programs & Viral Marketing: We developed and implemented effective partnership programs and viral marketing campaigns to further scale the project.
- Website & Custom Web Development: As part of the project, the immediatech.net team provided website development and custom web solutions for
immedia.by‘s clients.
Platforms & Channels Used:
- Corporate Website: immedia.by
- Social Media Communities & Pages: VK.com, Facebook.com, Instagram, Twitter
- Video Content: YouTube Channel
- Blogs: Blogspot (Pre-2015), Corporate WordPress Blog (Post-2015)
- European Initiatives: Graphic Design Studio in Warsaw (AJMPL)
European Context:
A key strategic direction for immedia.by, managed by Anton Oshmian, was active expansion into the European market. The establishment of an office and the launch of the **Graphic Design Studio in Warsaw (AJMPL)** are prime examples of immediatech.net‘s successful localization and adaptation of services for European clients. This underscores our proven expertise in managing international projects and fostering cross-border business initiatives, including other non-public European ventures.
Solution:
- Creation of the website;
- Brand platform design across social networks in a unified style;
- Organization of internet marketing events;
- Development of a content strategy;
- Setup of targeted and contextual advertising for the target audience;
- Viral marketing campaigns;
- Establishment of a partnership program;
- Opening an office in the EU.
Platforms:
- – About the Project;
- – VK.com Community;
- – Facebook.com Page;
- – YouTube Channel;
- – We on Instagram;
- – Twitter;
- – Blog on Blogspot (Blogspot – Until 2015);
- – Corporate Blog with Practical Information (WP – After 2015);
- – Launch of the Graphic Design Studio in Warsaw to promote “Graphic Design” services in EU countries.
